Digital marketing could be one of the greatest lead generation tools for your real estate business.
Today all your prospective clients do online research on property market, right from retrieving information about various projects to the final process of payments and registration.
If you work out a strategy, you can turn online marketing platforms into sound lead generation streams. Wondering, how? Here are the 7 sure-shot ways to make it happen.
1. Choose reputed online property portals: Millions of people trust online property portals like Makaan.com when it comes to buying real estate. Partnering with such portals can give you a head start in the world of online lead generation. This will help you in gaining visibility before the target audience, and get all necessary information for nurturing the leads.
2. Launch business pages on social media: If you haven’t already done it so far, set-up your company’s profile pages on social media channels, especially Facebook and LinkedIn.
Once done, do not go overboard. Many times, brokers have tendency to start posting details of their inventory through their personal social media accounts. That is a big mistake. On an informal platform like Facebook, your clients may not be interested in engaging with you on a one-to-one basis.
It is better to act professional and share all information through company page.
3. Describe your service offerings and value proposition: Your online company profile will be visible publicly. So do not take chance; present your company in the best-possible manner. Develop a brief description about your firm highlighting your experience and value proposition. Try to get some good graphics which can be used as profile banner.
4. Invite your contacts: Once you launch your business page, let all your contacts know about it. Invite them to like your page and ask if you can be of any assistance to them or their network.
5. Plan your schedule: Many people get carried away with free online modes and start flooding their contacts with dozens of posts every day. That’s counter-productive. Soon, people start ignoring such unwanted updates and may even block such chain of posts. It is better to limit the posts to 2-3 in a day.
6. Develop quality content: If you really want to build a brand for yourself and generate qualified leads through online modes, focus on quality of content. Avoid using sales pitch in your content. Rather aim at educating your target client base. You can provide them useful tips which can help them in buying their dream home. Developing some good infographics on such topics will get you great visibility and also enhance your credibility as a real estate professional.
Posts with nice images tend to get 120 per cent more interest and engagement, as per online marketing experts. If you want to take your online marketing efforts to another level, develop some short videos as well.
7. Be responsive: If someone asks any question about your property listing or any other information, try to respond as soon as possible, preferably within a day. Often, people will ask you questions about their own properties and you can gauge that it won’t lead to any enquiry about your properties. But do not ignore such queries. That presents an opportunity to showcase your expertise on a public platform and your prospective clients would observe your sincerity and passion.
Remember that online marketing is no longer an alternative for your business; it is a necessity to survive in an increasingly competitive world. Embrace it with open arms and see how success follows up sooner than later.
Visit www.marcom18.com to know how we can help grow your business through digital marketing …
