1. The curious case of the ever-evolving SEO
Anyone familiar with Search Engine Optimization (SEO) would know that one thing that keeps changing about this whole process is change. Google has even mentioned that they update their algorithms over 500 times per year. Considering that these SEO changes require constant time and attention as well as deliberate planning, there is a need to find the best in the industry. There is a whole industry of Internet, SEO and inbound marketers whose sole job is to test new hypotheses, keep abreast of changes and shield the company from potential penalties from search engines.
And if you happen to run a marketing group or a business, there are definitely lots of things to worry about. This is why the ever-changing and constantly evolving world of SEO and content marketing is best left to the experts.
It not only saves time, effort, frustration but also money caused by errors. There is also the angle of enhanced support which is customized according to your requirements and tailor-made for you. Think of it as a shirt that fits you fine, and you will understand what we are talking about.
2. High-quality content bolsters SEO
Content marketing is essential and it matters to SEO. However, like some say, it is not at all a replacement for SEO. It is more of a partner in crime.
Too many people rush in order to create content, but without any concrete content strategy to drive their efforts.
The one key crux of content strategy is definitely SEO.
The two are independent of each other in reality. Organic ranking involves lot of good quality content which will show up for topics and keywords that are to be targeted. But if you want the content to be found, then, it needs to be shareable, well-built and linkable to rank.
These are not mere speculations. These have been well-documented to indicate that higher volume of good content helps drive traffic and leads.
So the questions that come out of this discussion are who writes all that content or who is building the plan for what to write? How is SEO being integrated into the process?
The simplest answer to these is to hire a vendor who is an expert in managing SEO and creating content and can be trusted. Actually, it’s more work than you think it is.
3. Dedicated consistency is the key to social SEO
Social media and SEO now overlap – a phenomenon that many refer to as social SEO. Marketing business on social media is a form of social SEO.
If you have also been using social media to help boost SEO, to get the content indexed and show up more in the Search Engine Results Pages (SERPs), then you’re already ahead of the game.
So, why not consider offloading some of that responsibility and labor to an outsourced agency? You can better spend your limited time on brain-intensive strategies which would result in optimum use of your time and will pay you rich dividends through good and sound decision-making.
Working with the right partner is the key to improve strategy to another level and for them to source ongoing and consistent execution. It will not only help in labor but also in brain capacity building.
4. Doing everything yourself may not work, and may be risky and dangerous
Link building has gotten a very bad name with the hype around it in the past few years due to the string of Penguin penalties. Link earning has become the phrase that the industry has adopted.
Links don’t magically appear even when appreciating the fact that link earning is a great concept and something we should all strive for. Link earning is also a form of link building though it is less spammy and predatory.
Even without doing anything spammy and under the table, one could invite penguin penalty which would involve endless frustration and months of link cleanup.
Therefore, the need for an SEO expert becomes paramount for managing the link building process responsibly. The work is not just about spamming links out on the web, it includes monitoring the link profile, identifying risky links that might have been earned or acquired and even cleaning up any suspect links before they lead to a loss of organic traffic.
Do you have the requisite skill sets? Since most of small and medium enterprises do not have such talent and skill sets, an outsourced hand might be the key to bring a balance and can help you quickly do the needful rather than waiting for the already overburdened in-house team to do everything.
5. Available On Hire: Technical SEO Expertise
Technical aspect is seen to be one of the most underappreciated areas of SEO. It helps optimize the availability of the content to search engine crawlers, page load time, whether the architecture is built appropriately, quality of the code as well as semantic markup on the website.
Free SEO Audit tools available across the Internet can be used. While some of these tools only focus on technical SEO, others focus on the on-page, whereas still others cover both. These are actionable and informative but they can also lead to confusion for typical marketers.
Web designers are the ones who often claim that they understand SEO much more than they actually do. Development and Design are varied aspects and there is a need to differentiate between the two at any cost.
The best bet would be to hire someone who knows and specializes in SEO so that the enterprise is getting the right feedback throughout the process.
A designer may not be able to recommend some website updates because they either don’t want to mess with it or don’t know how to fix the problem.
A good technical SEO analyst will understand the difference between high impact and good to have aspects. They will help translate development language and design into simple English language in order to understand that the decisions are based on facts and not opinions.
It is time to take advantage of cross-client experience at the fraction of cost of hiring the same person. This, as you can gauge can help you save time, money and valuable efforts.
6. Analytics is the way forward
Website analytics are free and easy to deploy if Google Analytics on your web properties is used or if the budget is low. Currently, most websites have analytics tracking code live for providing data on traffic trends and content.
But Google Analytics are still hardly comprehended enough. Some of the issues are:
- Tracking the website for incorrectly implemented codes.
- If Google Analytics has been customized irresponsibly or misconfigured.
- Lack of adequate access to metrics relevant to businesses such as conversions or goals.
- Blind spots in the data combined due to deployment of GA (Georgia Code) code or oversights in coding.
Most marketers hardly have any idea about where to find the most relevant data in order to make decisions. But internet marketers have to understand these aspects. The easiest way to do that is through an outsource help such as of a SEO analyst who is more experienced with interpreting and collecting data of the website.
This helps you streamline the working of the organization and pays rich dividends by way of improved ROI for the website and better decision making process as a whole that adds to the repute of the organization.
7. Who wins the SEO race? The fastest horse
You can easily comprehend from this post that the game of SEO or the race is all about providing the adequate and much needed support, technical knowledge and expertise that the enterprise itself may not have.
These specialists or experts can help make the job much easier, free your desk of major data constraints and responsibilities and trainings that might be required for an in-house staff.
Time, money and efforts are other important aspects that such an exercise helps one save. Since time and tide wait for no one, the most opportune time to invest is when you find the organization’s website without the much needed SEO aspects. If you are not comfortable doing it yourself, then look for others who are far better experienced and can help you by offering you the best.
Our bet would be on the horse that seeks the race to the top of the SERPs. For every day you are waiting, you are losing out on precious time that you can spend in strategizing, planning and decision-making. Not to forget, you are letting your competitors rule the roost.
A competitor has the capability of generating a huge volume of content, domain age variables and content, so you need to be on your toes so that you don’t miss the bus. The fastest way to do it is definitely outsourcing SEO to a consultant or an agency who or which is cut out for such expertise, support and processes and can customize it at the earliest for you to execute promptly.
