In order to make the most of social media for your real estate business, you’ll need to be strategic about which platforms you use. The vast majority of real estate professionals (85%) use Facebook, followed by LinkedIn (72%), Twitter (62%), and Instagram (52%).
Here are a few of the best social media platforms for real estate businesses:
1. Facebook: As the largest social media platform with over 2 billion active users, Facebook provides real estate businesses with a great opportunity to reach a large audience. By creating a page for your business and sharing relevant content, you can engage with potential customers and build relationships. In addition, Facebook advertising can be a powerful tool to reach even more people.
While Facebook is the largest social media platform, it’s not the only one that can be useful for real estate businesses. Other platforms such as Twitter, LinkedIn, and Instagram can also be effective in marketing your business and generating leads. The key is to identify which platforms your target audience is using and then creating content that is relevant to them.
2. LinkedIn: We’ve all heard about the importance of LinkedIn for professionals, but did you know it could also be a boon for your business? A whopping 72 of real estate professionals use this platform.
As a business networking platform, LinkedIn provides many opportunities for you to connect with other businesses, as well as potential customers and clients. You can use LinkedIn to post updates about your business, products, or services, as well as sharing articles and other content that will help promote your business. You can also join groups related to your industry or field, which can help you network with others in your field and potentially find new customers or partners for your business. In addition, LinkedIn also offers paid advertising opportunities, which can be a great way to reach a larger audience with your marketing messages.
3. Instagram: This social media platform is another highly visual one. It’s estimated to have over 400 million users, making it a great platform for real estate businesses to use to reach potential buyers and sellers.
While it doesn’t have as many users as Facebook, Instagram is growing rapidly and is especially popular with millennials. This visually-focused platform is great for sharing photos and videos of listings, open houses, and more. You can also use Instagram Stories to give potential buyers a behind-the-scenes look at your business.
4. YouTube: While there are many social media platforms that can be used for real estate promotions, YouTube is a great option because it allows you to show off properties in a visual way. You can give potential buyers a virtual tour of a property, and even include video testimonials from happy clients.
YouTube is also a great platform for creating informative content about the real estate industry. You can use YouTube to answer frequently asked questions, share tips for buying or selling a home, and even provide an inside look at what it’s like to work with you as a real estate business.
If you’re looking for a way to reach a wider audience and promote your business in an engaging way, then creating a YouTube channel is worth considering.
5. Twitter: Twitter is another great way for real estate professionals to share content. It’s a fast-paced social media platform with an estimated 300 million active users. The platform allows users to share short videos, images, and text updates. Twitter Ads are also a great way for real estate businesses to reach potential buyers.
To get started on Twitter, real estate professionals should create a profile and start following other users who are interested in real estate. They can also search for hashtags related to real estate, such as #realestate or #realtor, to find tweets about the industry. When tweeting, be sure to use hashtags so that your tweets can be easily found by others.
