By Leena Jethwani, Co-Founder – Marcom18
In today’s market, it’s more important than ever to have a solid marketing strategy for your Multifamily Real Estate Syndication. With so many options and channels to choose from, it can be difficult to know where to start. But not any more! We’ve compiled a list of tried-and-true multifamily marketing ideas that are sure to get results. From website management to podcast release, these strategies will help you attract attention and drive investors towards your deals.
When it comes to marketing your multifamily real estate deals, it’s important to think outside the box. With so many properties competing for attention, you need to stand out from the crowd. Although you may be tempted to spend thousands on a traditional advertising campaign, there are other ways you can get the word out to thousands of potential investors.
In order to market your multifamily property effectively, you need to understand your target audience and what they are looking for. You also need to be creative and use a variety of marketing channels to reach potential residents. Below are some multifamily marketing ideas that actually work.
Here are seven creative ways you can market your multifamily property without breaking the bank:
1. Have a website with great UI/UX (User Interface and User Experience)
Your website is often the first interaction a potential investor has with your brand. That’s why it’s important to make sure your website is up to date, and it is easy to navigate.
– Keep the design simple and clean. Too much clutter will only confuse and overwhelm users.
– Use high-quality photos and videos. This will give potential residents a better idea of what your property looks like and what they can expect if they choose to live there.
– Make sure it is optimized for search engines. Potential investors should be able to easily find information about available units, amenities, financials, overall business plan and contact information.
2. Use social media to your advantage
In addition to having a well-designed website, there are a few other things you can do to create a strong online presence. One way to stand out from the competition is to be active on social media. Posting regular updates and engaging with potential investors will help you build trust and credibility. Remember, investors would like to know about you and believe in your approach before taking a call.
You can also use social media to run paid promotions and expand your reach. In the end, your main goal is to get people in the door. When they see your online community, they will want to move in. That’s not always easy, but with a good strategy and some hard work, you can make it happen.
3. Creative blog content
Another way to boost your online presence is by creating blog content. By writing about topics that are relevant to your target audience, you’ll be able to demonstrate your expertise and attract more visitors to your site. According to a study, companies that create blog content experience 37% more leads than those that don’t.
4. Use Real Estate SEO
And if you already have a blog, then you will definitely want to take advantage of the traffic it can generate for your website. SEO is one of the most effective ways to drive traffic to your website. SEO stands for Search Engine Optimization, and it’s a term that refers to the techniques used to get more visitors from search engines like Google. Even if you have a website that caters to a very specific audience, it’s still important to optimize your site for search engines.
5. Podcasting & YouTube
That’s the secret sauce for most successful real estate businesses. A Podcast and/or a YouTube channel can help you get consistent leads for your deals. These channels require a great deal of creativity, effort and consistency, but once you crack it, these channels turn into a lead generation machine for you. At Marcom18, we can assist you produce podcasts and videos and yo just need to provide us with raw recordings of your interviews/episodes. All the editing, packaging and release can be done from our end itself.
Additional Read: How To Elevate Your Multifamily Real Estate Brand on Social Media in 2022 & Beyond
6. Stay In Touch With Newsletters
Newsletters are a great way to keep your clients and target clients up-to-date on what’s going on in the community. You can use them to announce new events or webinars, share information about upcoming changes or renovations, and give a chance to your investors to provide feedback.
Newsletters can also be a great way to build relationships. By including a personal message from the property manager or staff, you can let customers know that you care about them and their experience at your community. Including resident spotlights, profiles, and interviews is another great way to get to know your residents and target customers and make them feel valued.
When creating a newsletter, be sure to keep it short and sweet – no one wants to read pages and pages of text. Use clear headings and easy-to-read fonts so that residents can quickly find the information they’re looking for.
7. Email Marketing Campaigns
An email campaign is only as good as its list. Make sure you’re targeting the right audiences with your campaigns by making a point to
segment your lists. For example, break out prospects by whether they’re looking to invest now or in the future, by which area they are interested in, or even by how they found your community and by the amount they are likely to commit.
Once you have your list ready to go, it’s time to start crafting your email content. Keep in mind that people are bombarded with emails every day, so yours needs to stand out in order to get noticed.
Conclusion
Forget about billboards, print ads, and other traditional marketing methods. They’re not only outdated, but they’re also extremely expensive with no guarantee of ROI. Instead, focus on the aforementioned online marketing ideas that actually work to market your multifamily property.
To be successful, a modern multifamily marketing approach has to be adaptable and well-targeted. Because the market is growing, it’s vital to use creative techniques to establish your brand’s reputation and stand out. You can use several other methods to achieve this, while some of which are outlined in the article. Finally, it’s crucial to create multiple marketing campaigns in order to create multiple touch-points with the target audiences and make them connect with you.
If you like to consult us for your Social Media/Branding Strategy, contact us now
