Even overnight success takes time. It is not a matter of a few days or a few attempts. Hacks are present everywhere that you go, on and off Facebook. But what we bring you is definitely, the tried and tested ways that can help you achieve your goals faster and establish your business sooner than later.
Before you begin to run Facebook ads, make sure your Facebook Page is optimised so as to present the best content seamlessly.
1. Use of brackets
Since Facebook doesn’t allow one to Underline, Bold or Italicized content, brackets can be used to differentiate the content and posts to make them stand out from competition.
[ ] or // // or >> << can be used as differentiated highlights. You can have as much fun as you want with these. These can be used to grab the attention of the audience and engage them into your content and brand. However, only use these sparingly and if it is appropriate for the target audience. Too much kills the fun.
2. Emoji use
Facebook ads can stand out through use of emojis just like brackets. Many haven’t realised that Facebook ads can use emojis, which is why it is a good way to popularise your ad. Since Facebook is a social media platform, emojis work the best as native content that is entertaining for the audience it targets on Facebook. The content looks organic like a post rather than a forced advertisement that drives audiences crazy. The caution line is to use them sparingly and in accordance with the brand.
3. Not including a Call to Action Button
Some don’t use them. Some ignore them. You can simply choose NO on the Call to Action Button or CTA. There is no need to have such a button on a Facebook Ad. It helps the ad look like a native post and not an ad. So the mantra is to make the ad look like a post rather than a forced advertisement.
4. Campaigns and Messenger
There are huge opportunities here. People can interact with the brand through Facebook Messenger which hasn’t picked up as of yet. If they have messaged your page, the ad can show up on their messenger and help you gain a larger audience base. Facebook messages are said to have higher open rates than emails.
5. Keeping track of competition
One can use Facebook and keep track of competitor’s ads in order to know the inside story without copying stuff that may confuse the audience. Once you are on your competitor’s Facebook page, in the sidebar, click on Info and Ads option. Then, change the region to Global. Many people still don’t know about it but this is where, you can seek “inspiration”.
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6. Placement in Facebook Messenger
Below the first few messages, ads will be placed in the Messenger app. Since, there will be a few ads in theory, the ad has a greater chance of standing out.
7. Placement of Instagram Stories Ads
With some good video content, Instagram Stories Ads can help garner attention and views and are a great way to establish the business that has recall value. Even pre-made Instagram animated templates can be used if there is lack of time to make video content.
