This article explains why user reviews are important for ecommerce websites in Kuwait and the United States than ever before.
Why they are becoming so relevant in a digitalized world?
There are five main reasons why reviews are one of the most important things for online stores.
- Reviews create trust.
This happens because they are independent opinion from people like you and me — the consumers.
It is not a brand sponsoring itself. But actually real people talking about their own experiences in using the product. A study reveals that the product that has only positive reviews sells more than a product with no reviews at all – about 70% more! This happens because people like to buy products which others found useful.
So if other consumers have tried this product before and reported they had good experience, at least you won’t have any surprises on the other end.
If you buy a product with no reviews at all. You don’t know what to expect from it.
What and this is actually what generates insecurity and frustration.
60% of Consumers Trust Reviews
- Better customer insights
Reviews are voluntarily generated in free format. This means they represent truly what customers want to say without any possible filter. When purchasing a speaker, for example, all consumers might start by searching for reviews about the sound quality and what other users have to say about that.
- Point of interaction
Reviews are a sort of interaction between a brand and its clients. Brands can sell more to customers through reviews, starting a conversation with them.
Their feeling, their perception about the brand improves to a great extent.
- Reviews improve SEO
Reviews mention product name several times and some more important keywords that are used by clients to search for the product.
This text improves relevance of a web page and search engines like Google will see it positively when ranking this e-commerce page.
- Reviews drive sales
There are plenty of numbers that support these affirmations. In fact 95% of people read reviews before purchasing anything, and more than 80% of them make their decision based on what others say.
Customers trust reviews as much as they trust their family and friends. Reviews are beneficial not only for the product but for the e-commerce site itself.
Another study shows the result of adding reviews. 42% of users reported increase in average order value with the inclusion of reviews.
So it’s a win-win for a ecommerce site in Kuwait, the US and all over the world.
I hope this explanation gives you a clear understanding about the role of reviews in e-commerce.
If you wish to know how you can encourage users to publish more reviews about your products, write to us by filling up the contact form.
