Funnels are DEAD! Do This Instead: A New FlyWheel Approach to Coaching Business Success

Tired of the traditional online business funnel that leaves you broke and burnt out? There’s a better way. This article explores a revolutionary approach shared by [insert creator name] that focuses on building a “flywheel” instead of a funnel, leading to greater profits, less stress, and more freedom.

The Funnel Trap

The traditional online business funnel, with its emphasis on lead magnets, sales calls, and high-pressure tactics, often leads to:

• Financial Strain: Despite generating revenue, many entrepreneurs find themselves struggling financially due to high expenses and low profit margins.
• Stress and Burnout: The constant pressure to generate leads and close sales can take a toll on mental and physical health.
• Client Headaches: Funnels often attract “tire-kicker” clients who are not fully committed, leading to frustration and wasted time.

The Flywheel Approach

Instead of a funnel, imagine a flywheel – a self-sustaining system that generates momentum and drives continuous growth. This approach focuses on building trust, nurturing relationships, and creating a community of engaged customers. The result?

• Higher Profits: By attracting committed clients and optimizing for upfront payments, you can increase cash flow and enjoy higher profit margins.
• Reduced Stress: The flywheel eliminates the need for high-pressure sales tactics, allowing you to focus on building genuine relationships and providing value.
• Dream Clients: By attracting customers who are already invested in your brand, you can work with ideal clients who are eager to learn and achieve results.

The 7-11-4 Rule and the Four Systems

The flywheel approach is based on Google’s “7-11-4 Rule,” which states that people need to consume 7 hours of content across 11 touchpoints and 4 formats to build enough trust to buy from you online. To implement this, [creator name] recommends building four key systems:

1. Value Delivery System (One Simple Offer): Offer a clear and concise high-ticket program with limited spots to create exclusivity and calculate your target income.
2. Lead Attraction System (One Simple Ad): Use a combination of organic content and targeted ads to attract qualified leads to your ecosystem.
3. Customer Creation System (One Simple Community): Build an email list and/or a closed community to nurture leads, offer lower-priced products, and identify your hottest prospects.
4. Client Conversion System (One Simple Video): Use long-form video content to pre-sell your audience on the benefits of working with you, further building trust and driving conversions.

The Flywheel in Action

This approach creates a self-reinforcing cycle:

• Attract: Organic content and targeted ads attract leads to your ecosystem.
• Engage: Your community provides valuable content, builds relationships, and identifies potential high-ticket clients.
• Convert: Long-form video content pre-sells your audience, leading to sales calls or direct conversions.
• Delight: Deliver exceptional results for your clients, turning them into case studies that further fuel your marketing efforts.

Key Takeaways

• Shift your mindset: Move away from the traditional funnel and embrace the flywheel approach for sustainable growth.
• Focus on trust: Build trust by providing valuable content, nurturing relationships, and offering lower-priced products before pitching your high-ticket offer.
• Create a community: An engaged community provides a platform for communication, feedback, and identifying your ideal clients.
• Embrace long-form video: Use video to connect with your audience, build authority, and pre-sell your high-ticket offer.
• Turn clients into case studies: Leverage client success stories to build social proof and attract more high-ticket clients.

By implementing the flywheel approach, you can escape the funnel trap and build a thriving online business that generates consistent profits, reduces stress, and allows you to work with your dream clients.