5 ways to kick-start digital marketing for healthcare businesses

In this blog, I have put together a crisp healthcare business specific SEO strategy for 2020-21, to generate a consistent flow of high-quality website traffic and promote their products and services right when their potential customers are searching for it proactively.

Get featured in local business chamber site

First off, join your local chamber by getting your website featured in the membership directory of your local Chambers website. This way, you secure a high-quality backlink that can support your SEO rankings to a great extent.

This will help you solidify proximity, which is one of the most important ranking

factors for Google number to add schema mark-up.

Add FAQs to your website

Including FAQs is a potential way to address question-based search queries on your page. This will help you rank for your larger pool of long tail search queries related to your topic

Create a city-specific landing page

Building a page specific to a city would help search engines identify that you are focusing on a particular city. Position it in a way as if your business operates in multiple cities.

Embed a Google My Business map on your website

The map will embed in your website will create a direct link between your website

and your Google My Business listing, thus helping you with proximity and relevancy.

Focus on your backlinks

Guest blog features, videos or podcast – whatever it maybe – grow those backlinks leveraging these tips. This will help you get well on your way to search engine optimization success and get new website traffic.