By Leena Jethwani, Co-founder – Marcom18

As the world becomes more and more digitized, multifamily real estate businesses must adapt their marketing strategies to include a strong online presence. For multifamily real estate businesses, this means utilizing social media platforms like LinkedIn, Facebook, Twitter, YouTube, and Instagram to reach a wider audience of potential customers.

While it may seem like a daunting task to create and maintain a social media presence, doing so can pay off in a big way for real estate businesses. Posting engaging content on a regular basis can help to build up a following of interested individuals who may be looking to invest in real estate in the near future.

In addition to using social media as a way to market your business, you can also use it as a tool for gathering leads. Different platforms can help you connect with potential clients in different ways and get your name out there as a reputable source in the real estate industry.

Below, we have detailed the steps in building your brand in real estate investing industry with social media marketing.

Create strong social media presence

As a real estate business, it is essential to have an effective social media presence. Posting content that is interesting and engaging will help you attract potential clients and grow your business. Here are some tips for creating effective social media posts for your real estate business:

• Use attractive visuals: People are more likely to engage with content that includes attractive visuals. Make sure to include high-quality photos and videos in your posts.
• Use relevant hashtags: Hashtags can help you reach a wider audience on social media. Use relevant hashtags in your posts so that people who are searching for those topics can find your content.
• Be active: In order to maintain a strong social media presence, you need to be active on your account. This means posting regularly and responding to comments and messages from followers.

Additional read: 7 Multifamily Marketing Ideas That Actually Work

Utilize effective social media platforms

There are countless platforms available to real estate businesses, but not all of them are effective. To find the most effective platforms for your business, consider your goals and target audience. The most popular platform for real estate businesses is social media. Social media allows you to reach a large audience with relatively little effort. However, it can be difficult to stand out on social media, and you may need to invest in paid advertising to reach your target audience.

Another effective platform for real estate businesses is email marketing. Email marketing allows you to cultivate relationships with potential and current clients. You can use email marketing to stay top of mind and share valuable information about your business.

Facebook: It is one of the most popular social networking platforms with over 2 billion monthly active users. For real estate businesses, Facebook can be an effective platform to connect with potential clients, build relationships and drive business results. Here are some ways how Facebook can be used effectively for real estate business:

1. Use Facebook Ads to Reach Target Audience: You can use Facebook advertising to target your ideal audience by location, demographics, interests, and behaviors. For example, you can target people who live in a certain city and are interested in topics like real estate investing for good ROI.

2. Create a Professional Page: Having a professional Facebook page for your business helps you create a strong online presence. Make sure to include relevant information about your business such as contact information, website URL, and services offered.

Instagram: As a real estate investor, you are always looking for new ways to market your properties and reach potential tenants. While there are many traditional marketing channels, more and more investors are finding that Instagram can be a powerful tool for their business. Here are three ways that Instagram can be useful for your real estate business:

1. Use hashtags to reach a wider audience. Hashtags allow you to reach people who may not be following you on Instagram but who are interested in your content. For example, if you use the hashtag #nycrealestate, your content will be visible to anyone searching for that hashtag.

2. Use attractive photos and videos to show off your properties. One of the best things about Instagram is that it allows you to share high-quality photos and videos with potential tenants.

LinkedIn: Another powerful platform for real estate professionals is LinkedIn. It’s a great way to connect with potential clients, build your brand, and showcase your work. Here are some tips for using LinkedIn to grow your real estate business:

1. Use LinkedIn to connect with potential investors. You can search for people by location, industry, or keywords.

2. Use LinkedIn profile to showcase your previous projects and build your brand. Make sure to include information about your experience, education, and skills. You can create a portfolio of your listings, blog posts, or articles.

Twitter: For real estate investors, Twitter can be an invaluable tool for marketing and networking. By following a few simple tips, real estate investors can maximize the potential of Twitter for their business.

1. It is important to create a profile that accurately reflects your business and brand. This means including a professional headshot, a brief bio, and links to your website and blog. Once your profile is set up, you can start following other users who are relevant to your business. This could include other real estate investors, industry experts, or even local businesses.

2. It is also important to tweet regularly and share interesting content. Your tweets should provide value to your followers and be relevant to your business.

Pinterest: As the world’s largest online pinboard, Pinterest is a powerful tool that can be used to help promote and grow a real estate investing business. By creating informative boards and pins about the business, investors can reach a large audience of potential clients and build up their brand.

In addition to promoting the business, Pinterest can also be used as a research tool for finding properties to invest in. By searching for relevant keywords, investors can quickly find listings for properties that fit their investment criteria.

Overall, Pinterest is a valuable asset for any real estate investor looking to grow their business. By using the platform to promote their brand and conduct research, investors can reach a wider audience and find more success in their investments.

Best practices for real estate businesses

With so many different platforms and strategies to choose from, it can be difficult to know where to start, how to use various platforms, what content forms should be used in order to have effective social media presence. Here are some of the best social media practices for real estate businesses:

1. Use a mix of platforms. Don’t just focus on one or two social media sites – make sure you are active on a variety of them. This way you can reach the widest possible audience.

2. Post engaging content. Whether it’s photos, videos, or articles, your content should be interesting and relevant to your target audience.

3. Be responsive. If someone leaves a comment or question on your page, make sure to respond in a timely manner.

4. Focus on Variety & Be Your Authentic Self. When posting a variety of content, have mix of photos, videos, quotes, or anything else that you think would interest your followers. Don’t try to be someone you are not just to get more likes or followers. People will appreciate your authenticity and it will ultimately make your account more enjoyable to follow.

5. Learn the Best Times to Post on Different Social Media Platforms. It’s no secret that different social media platforms have different strengths and weaknesses. And part of knowing how to use each platform to its fullest potential is understanding when to post.

6. Ask relevant questions: Asking your followers questions is a great way to build engagement. You encourage your followers to interact with you and share their own experiences. This can help you create a community of like-minded individuals who are interested in real estate investing.

When asking questions, be sure to keep them relevant to your niche. For example, if you focus on residential real estate investing, ask your followers about their experiences with purchasing a home or renting an apartment. If you focus on commercial real estate investing, ask your followers about their experience with leasing office space or retail space.

7. Have a professional logo: As a small business or start-up, you may be thinking that you can get away with using a free logo design tool to create your company logo. However, if you want to build a strong and recognizable brand on social media, it is important to have a professional logo. It helps you stand out from the competition and make your brand more recognizable. When potential investors see your logo on social media, they should be able to immediately identify your company.

8. Finally, have fun with it! Remember that social media is meant to be a creative outlet while being an effective brand. Experiment with different strategies and marketing campaigns to find what works best for you. In the process, it will enable you to find your true brand voice which will eventually be your mantra to attract investors with similar business ethics and values.

Conclusion

When it comes to social media and real estate business, focus on engagement, authenticity and thought leadership. These are the key factors that will help you succeed in using social media to grow your business. If you want to grow your real estate business, you need to be engaging with your audience. Talk to them, answer their questions and provide value. The more engaged you are, the more likely they are to do business with you. However, just engaging wont help, you need to be authentic. Your social media presence and behavior should resonate with who you are as a person and a business. People can see through phony behavior, so just be authentic and transparent.

Last but not the least, build thought leadership. Investors are interested in the type of locality and businesses you are inviting them to invest. Hence it is essential you speak on lines neighborhood, unique aspects of the area and why it can be chosen to invest for long term returns.