How To Differentiate Yourself | Personal Branding Tips For Real Estate Coaches

By Leena and Vikram Jethwani, Co-founders – Marcom18

Housing and real estate is one of the core sectors in a country’s economy. According to The National Association of Realtors® (NAR), approximately 10.1 million residential transactions took place in 2016. In 2022, this number is more than the double in the US.

The numbers indicate that real estate investment industry will continue to expand as the population grows. While more and more people look to buy and rent houses, real estate would continue to be an amazing investment opportunity for a large number of people who want to park their funds/savings in something that is reliable, relatively stable and growth-oriented. More number of people would want to learn the art of real estate investing, both from active and passive income standpoints. Real estate coaching is a multi-billion dollar opportunity of this century for sure.

While this opportunity is no longer a secret, the market is getting more competitive and there is dire need of real estate investment coaches. Nevertheless, many well-known, sound investors have realized the need and carved their niche as real estate investment coach already. But this is just the beginning, with growing population, growing real estate market, growing incomes and capital, more and more people are wanting to invest in real estate. Financial independence and passive investment stream, are not just concepts anymore. These are the values millennials live by. Nevertheless, real estate investment industry is capital-intensive and it calls for thorough research and knowledge support before taking the big leap. This brings in demand for a larger number of investment coaches. But as the industry is getting intensive, it is also getting challenging to stand out as a differentiator. With the challenge comes the opportunity.

In this write-up we are bringing to you some real ways to leverage this opportunity and stand out as a real estate investment coach. Let’s get into the work.

Be a strategist and a specialist in real estate investing world

Let’s face it. It seems overwhelming to beginner coaches to think about real investors paying them real hard-earned money for coaching them. And the obvious first question that arises in many minds is- who will pay me for the investment coaching. The real answer to your real concern is- the potential investors will pay for the coaching in real. However, the concern should not be ‘who’ but ‘how’, ‘how will an investor pay the money for real estate investment coaching?’. The answer is simple- it is the real estate investment specialist and the strategist any potential investor would think of contacting when they want to invest in a big deal.

Study the framework big real estate investment Gurus follow to crack a deal. Do not re-invent the wheel entirely. Learn through the examples. Understand the framework for financial growth and develop your own strategies to hack the growth in real estate investment business.

Do not be just a theorist

It is easy to study and learn and then vocalizing the concepts. Theories are everywhere, what an aspiring real estate investment coach needs is the authenticity and a unique message. Branding is easy when you have a tone to your voice. The message can be anything that you feel strong about, your purpose and the authenticity gives it the tonality and the uniqueness to your brand as an investment coach. Have strategies to back up your coaching program. Investors are informed more than before. They know the theories but lack strategies. If they have strategies, those are not proven success hacks. Step by step plan is what millennial real estate investors are looking for. Develop strategies for you, experience the results and claim them as your concepts.

Have the real estate investment experience and document your learnings

Please note, it is not just one deal that is going to make you and announce you as an expert. Learning comes through many experiences. And these learnings are consolidated when you share your learnings. Do not let the learnings just slip away like that. Learnings when documented, are shareable and earned and they remain with you for life. Research the phases and kinds of investors that can face similar challenges where you were able to win. Document these wins for utilizing them for the development of your coaching strategy.

Get out of your head and get on the field

There are always the learnings and epiphanies when you get deep into the subject. However, you can get to the depth only when you actually work on it. There isn’t any need to wait and get everything in your mind and then start coaching. Learn and take the action and repeat. Be consistent with your efforts towards your branding and marketing your unique voice. The more you do it and the longer you do it with consistency, the quicker it will be to get established as a real estate investment coach.

A Tip: There are certain concepts that can be developed from your learnings as per the need of the investors to make them understand the investing.  While you are learning and earning, through the real estate investing as well as the real estate investment coaching, ensure to create systems. For instance, every time you deal with an investor as a coach, understand that the similar problem is faced by investors on the same stage of investing. Understand the pattern and create the solution in a documented way. Similarly, when you get the solution to something while putting your own capital in a deal, document it for your own real estate investment coaching program development.

Additional Read: How To Elevate Your Multifamily Real Estate Brand on Social Media in 2022 & Beyond

Research the market and keep evolving

One thing that any business can do to sustain and expand is researching the market and evolving as per the need of the market. Similar concept applies to being a real estate investment coach. Problems never remain static; they evolve with the time. When you evolve with the needs of the market, you can create a differentiated brand for you over the time.

Once you know your client avatar, research about the challenges they are going through, that have no or less effective solutions. Create your system around those challenges, keep them as a concept and offer the unique investing coaching program covering all the problems of your client avatar.

Let’s leverage through digital marketing

No marketing and branding plan is complete if it does not include digital marketing. Any coach, wanting to stand out from the crowd, cannot afford to lose on benefits the digital marketing can provide.

Conclusion: Have long-term mindset with goals

Real estate investment is a capital-intensive industry. Before doling out the capital investors are wanting to be sure of making the informed decision and they can trust only those coaches who are known for their dedication and success in the field. In order to attain infinite success and to really stand out from the competition you need to build that trust and be consistent with your message in the market. Hence it is not about just learning, experiencing, researching, offering, marketing and showing up consistently but also about networking with authenticity.

We, at Marcom18, do not just create marketing plans but create your winning strategy as a brand. We create automation system for your investment coaching business. Connect with us for customized, long-term, marketing strategies to stand out as a real estate coach.