7 Multifamily Marketing Ideas That Actually Work
By Leena Jethwani, Co-Founder – Marcom18
In today’s market, it’s more important than ever to have a solid marketing strategy for your Multifamily Real Estate Syndication. With so many options and channels to choose from, it can be difficult to know where to start. But not any more! We’ve compiled a list of tried-and-true multifamily marketing ideas that are sure to get results. From website management to podcast release, these strategies will help you attract attention and drive investors towards your deals.
When it comes to marketing your multifamily real estate deals, it’s important to think outside the box. With so many properties competing for attention, you need to stand out from the crowd. Although you may be tempted to spend thousands on a traditional advertising campaign, there are other ways you can get the word out to thousands of potential investors.
In order to market your multifamily property effectively, you need to understand your target audience and what they are looking for. You also need to be creative and use a variety of marketing channels to reach potential residents. Below are some multifamily marketing ideas that actually work.
Here are seven creative ways you can market your multifamily property without breaking the bank:
1. Have a website with great UI/UX (User Interface and User Experience)
Your website is often the first interaction a potential investor has with your brand. That’s why it’s important to make sure your website is up to date, and it is easy to navigate.
– Keep the design simple and clean. Too much clutter will only confuse and overwhelm users.
– Use high-quality photos and videos. This will give potential residents a better idea of what your property looks like and what they can expect if they choose to live there.
– Make sure it is optimized for search engines. Potential investors should be able to easily find information about available units, amenities, financials, overall business plan and contact information.
2. Use social media to your advantage
In addition to having a well-designed website, there are a few other things you can do to create a strong online presence. One way to stand out from the competition is to be active on social media. Posting regular updates and engaging with potential investors will help you build trust and credibility. Remember, investors would like to know about you and believe in your approach before taking a call.
You can also use social media to run paid promotions and expand your reach. In the end, your main goal is to get people in the door. When they see your online community, they will want to move in. That’s not always easy, but with a good strategy and some hard work, you can make it happen.
3. Creative blog content
Another way to boost your online presence is by creating blog content. By writing about topics that are relevant to your target audience, you’ll be able to demonstrate your expertise and attract more visitors to your site. According to a study, companies that create blog content experience 37% more leads than those that don’t.
4. Use Real Estate SEO
And if you already have a blog, then you will definitely want to take advantage of the traffic it can generate for your website. SEO is one of the most effective ways to drive traffic to your website. SEO stands for Search Engine Optimization, and it’s a term that refers to the techniques used to get more visitors from search engines like Google. Even if you have a website that caters to a very specific audience, it’s still important to optimize your site for search engines.
5. Podcasting & YouTube
That’s the secret sauce for most successful real estate businesses. A Podcast and/or a YouTube channel can help you get consistent leads for your deals. These channels require a great deal of creativity, effort and consistency, but once you crack it, these channels turn into a lead generation machine for you. At Marcom18, we can assist you produce podcasts and videos and yo just need to provide us with raw recordings of your interviews/episodes. All the editing, packaging and release can be done from our end itself.
Additional Read: How To Elevate Your Multifamily Real Estate Brand on Social Media in 2022 & Beyond
6. Stay In Touch With Newsletters
Newsletters are a great way to keep your clients and target clients up-to-date on what’s going on in the community. You can use them to announce new events or webinars, share information about upcoming changes or renovations, and give a chance to your investors to provide feedback.
Newsletters can also be a great way to build relationships. By including a personal message from the property manager or staff, you can let customers know that you care about them and their experience at your community. Including resident spotlights, profiles, and interviews is another great way to get to know your residents and target customers and make them feel valued.
When creating a newsletter, be sure to keep it short and sweet – no one wants to read pages and pages of text. Use clear headings and easy-to-read fonts so that residents can quickly find the information they’re looking for.
7. Email Marketing Campaigns
An email campaign is only as good as its list. Make sure you’re targeting the right audiences with your campaigns by making a point to
segment your lists. For example, break out prospects by whether they’re looking to invest now or in the future, by which area they are interested in, or even by how they found your community and by the amount they are likely to commit.
Once you have your list ready to go, it’s time to start crafting your email content. Keep in mind that people are bombarded with emails every day, so yours needs to stand out in order to get noticed.
Conclusion
Forget about billboards, print ads, and other traditional marketing methods. They’re not only outdated, but they’re also extremely expensive with no guarantee of ROI. Instead, focus on the aforementioned online marketing ideas that actually work to market your multifamily property.
To be successful, a modern multifamily marketing approach has to be adaptable and well-targeted. Because the market is growing, it’s vital to use creative techniques to establish your brand’s reputation and stand out. You can use several other methods to achieve this, while some of which are outlined in the article. Finally, it’s crucial to create multiple marketing campaigns in order to create multiple touch-points with the target audiences and make them connect with you.
If you like to consult us for your Social Media/Branding Strategy, contact us now
What are the best social media platforms for real estate businesses
In order to make the most of social media for your real estate business, you’ll need to be strategic about which platforms you use. The vast majority of real estate professionals (85%) use Facebook, followed by LinkedIn (72%), Twitter (62%), and Instagram (52%).
Here are a few of the best social media platforms for real estate businesses:
1. Facebook: As the largest social media platform with over 2 billion active users, Facebook provides real estate businesses with a great opportunity to reach a large audience. By creating a page for your business and sharing relevant content, you can engage with potential customers and build relationships. In addition, Facebook advertising can be a powerful tool to reach even more people.
While Facebook is the largest social media platform, it’s not the only one that can be useful for real estate businesses. Other platforms such as Twitter, LinkedIn, and Instagram can also be effective in marketing your business and generating leads. The key is to identify which platforms your target audience is using and then creating content that is relevant to them.
2. LinkedIn: We’ve all heard about the importance of LinkedIn for professionals, but did you know it could also be a boon for your business? A whopping 72 of real estate professionals use this platform.
As a business networking platform, LinkedIn provides many opportunities for you to connect with other businesses, as well as potential customers and clients. You can use LinkedIn to post updates about your business, products, or services, as well as sharing articles and other content that will help promote your business. You can also join groups related to your industry or field, which can help you network with others in your field and potentially find new customers or partners for your business. In addition, LinkedIn also offers paid advertising opportunities, which can be a great way to reach a larger audience with your marketing messages.
3. Instagram: This social media platform is another highly visual one. It’s estimated to have over 400 million users, making it a great platform for real estate businesses to use to reach potential buyers and sellers.
While it doesn’t have as many users as Facebook, Instagram is growing rapidly and is especially popular with millennials. This visually-focused platform is great for sharing photos and videos of listings, open houses, and more. You can also use Instagram Stories to give potential buyers a behind-the-scenes look at your business.
4. YouTube: While there are many social media platforms that can be used for real estate promotions, YouTube is a great option because it allows you to show off properties in a visual way. You can give potential buyers a virtual tour of a property, and even include video testimonials from happy clients.
YouTube is also a great platform for creating informative content about the real estate industry. You can use YouTube to answer frequently asked questions, share tips for buying or selling a home, and even provide an inside look at what it’s like to work with you as a real estate business.
If you’re looking for a way to reach a wider audience and promote your business in an engaging way, then creating a YouTube channel is worth considering.
5. Twitter: Twitter is another great way for real estate professionals to share content. It’s a fast-paced social media platform with an estimated 300 million active users. The platform allows users to share short videos, images, and text updates. Twitter Ads are also a great way for real estate businesses to reach potential buyers.
To get started on Twitter, real estate professionals should create a profile and start following other users who are interested in real estate. They can also search for hashtags related to real estate, such as #realestate or #realtor, to find tweets about the industry. When tweeting, be sure to use hashtags so that your tweets can be easily found by others.
The Best Real Estate Marketing Strategy – 7 Rules for Exponential Growth
Marketing is no longer this mystical thing. Everything is trackable and measurable. Every action that we take in our marketing has one purpose and that is growth through more and more qualified appointments.
There are seven basic rules, if you want to have exponential growth on high-quality appointments.
So, let’s be clear when we say marketing that is, making phone calls, doing open houses, sending out a social post doing something on Facebook, writing an email, having a billboard having TV and radio.
It’s the whole gamut and everything you do that you are pushing out to the world to let them know your experience and that you want to help them. That’s marketing.
Lets dive deep into 7 basic rules now:
- Have only one outcome for everything you do
When you send out emails and mention some selling or offering to buy something, you give information about products and services and there are nine more things that you mention along with contact details.
Now, what is the outcome of this email? What action do I want them to take?
- Do I want them to like my Facebook page so I can work with them there?
- Do I want them to register to be a part of my real estate VIP newsletter?
- Do I want them to book a listing appointment?
- Do I want them to call me?
- What do I want them to do?
And the great mistake here is that you confuse your target customers.
Is that a really strong simple message? Or could it be slightly confusing?
Here’s the note. You need to sell one and sell that hard. If an email specifies just one thing, the reader is going to go deeper in that.
What do we do when we have so many options? When you have too many options you do nothing. But when you send your marketing message out you confuse them with all these options and you wonder why no one calls.
So make just one request. And when they all go to the website now and website converts. Your website now becomes the sales vehicle the 24 hour a day 7 days a week sales machine that does everything you wanted to do and more.
- Track everything
When you send those beautiful emails, and say for instance you sent 100 emails and you send them an open house invitation or newsletter, do you track open rates? If no, you should be tracking the open rate and also track every emails performance, because marketing is math.
Now, for instance if, open rate is about 18.6% on a hundred emails, that means 18.6 people got my message. After, when they open up the email say 30% or 40% or whatever your number is, but then how many then open it up and take the action now?
Do you track these people that they have clicked from email to site? Are you tracking that? If you like numbers in your savings account, there is a direct correlation to numbers in your savings account and numbers in your marketing. The more you know these numbers of marketing the more you can turn it up and then the savings account goes up because everything in marketing is math makes sense.
We have to be in front of people to earn their business and that’s difficult when there’s just one of us, so it’s print marketing.
We need to think more digitally digital marketing allows us as agents to engage many potential clients in one message one Facebook post can reach thousands one Yelp review can have far-reaching effects in your business one.
YouTube video can be seen millions of times.
So, let’s get started with the first and probably most popular way to advertise in real estate.
- Utilize Facebook
Facebook is a great way to stay in touch with family and friends, but it’s also one of the biggest advertising platforms out there. You need to have a Facebook business page setup and add account.
It is pretty easy to do hand in hand when Facebook and Instagram are hugely popular with the millennial demographic and can be the best place to find first-time homebuyers.
Luckily Instagram ads are run right from your ad’s manager in Facebook. Both these options keep you right in the daily feeds of the people you want to meet.
- Video is extremely important
Right now, it’s easy to get in your potential client’s timeline and you can make a 30 second video with a ton of information.
YouTube and Google ads are huge for Real Estate advertising since Google owns YouTube. You can manage your ads all in one place as well.
Also, the benefits of YouTube mean your video can show up at the top of the results in Google for home walkthroughs, local business interviews, local tips, places to see, are all great videos to drive your business.
When you are the listing agent, you have a video about your property on YouTube. Any search in Google will have your video right up top as Google pushes videos as search results.
So that’s a win for you. Everyone seems to start most searches on YouTube so, how to get into base jumping at three point four nine million views over 20 videos.
You probably want to know how to get your real estate advertising game kicked up.
- Next comes Google ads
Google ads does require more than Facebook. You need a quality. We add a bigger budget, $20 can keep you in business on Facebook for a while, but not so much on Google but the results you can get from a Google ad are pretty incredible and Google has a team of people who can help you get your ad running smoothly.
That’s a free service to you last but definitely not least or online directories. These two popular directories offer paid advertising as well, but can be used very effectively for free.
- Utilize websites Yelp
They are going to offer to sell you a service that’s very easy for you to do for free for the average consumer.
Yelp is used nine times out of ten. That’s not a real statistic, but it’s damn close. Yelp is very popular to find service providers.
So, it’s really important to have your profile set up so and get your clients to review you there but also note that you can’t ask to be reviewed on Yelp. It has to be organic or they won’t allow the review to show up on your profile.
When you search for the real estate agents in your area, results in the top are organic, but there are few more just above them which are paid ones. So if you have an unlimited marketing budget go for it. If not, the organic works much better and you don’t need to pay anything.
It’s not a get-rich-quick scheme, on the same token is Google My Business. It allows you to put your business information in and show up on Google Maps.
And when Google searches happen, it can show up your business on top. You can use this along with your Google ads or as again as a free service just to help you boost your business-like Yelp.
- Direct Mail
No, it’s not shiny and digital but there’s a huge demographic out there that wants to feel something real in their hands to be comfortable.
I’ve noticed that sellers are more receptive to a few postcards then they are to ads on their social feed. Buyers are more the opposite, seller seem to react more to the feel of a letter or a mailed report before they take any action.
So, utilize the service like Core Fact. You can’t count on one postcard to a hundred homes to work the first time it does happen, but that’s just not realistic. The average is four to seven touches to start seeing a real return on your investment.
7 Must-have sections for an effective Multifamily Real Estate Syndication Website
7 Must-have sections for an effective Multifamily Real Estate Syndication Website
Having a high-quality website for your Multifamily Real Estate Syndication business is not a choice, but an imperative. A website is indeed one of the first platforms any potential investor and stakeholder would refer to find our more about your business, experience, approach and opportunities, and therefore it can be a make or break deal for you. If the investor resonates with your brand they are most likely to invest with you and vice versa.
Therefore a nice, professionally-developed website that presents your brand well in the market can help take your business to new heights. Now the question is what all you need to cover in order to make your website effective. Here are the initial three questions to begin with:
- How should it appear to visitors?
- What should it say to visitors?
- What should it do to boost conversion from visits?
Building and designing a website from scratch requires considerable resources. When the agenda is creating an indelible impression on investors and the markets at large, businesses must follow a strategic approach.
1. The Hero/Cover Section
The Hero section is the first section of your website home page. The first element that a user interacts with when they land on your website. This section must express your vision for your investors. It is recommended to carve a Catalyzing Statement that reflects on your vision, approach and values.
Source: Elemental Equity
Also, the best multifamily real estate syndication websites are using a combination of SEO-enriched by-lines and a CTA (call to action) that encourages a user to take action.
The content gives visitors an overview of your business. The CTA invites them to engage and approach you for more information.
Expert Tip: Your investors would be looking for passive income streams out of the investments from their active income professions, and therefore if you resonate on time and financial freedom, they would be able to connect with you faster.
2. The About Us Section
Consider including a brief ‘About Us’ section outlining the key details about you and your team. Also include your brief profiles highlighting your relevant experience and expertise in the industry. You should also talk about your core values.
It is recommended to feature a short video in which you introduce yourself and your company. Video works!
Source: Elemental Equity
Expert Tip: If you have a background from other industries such as technology, healthcare, etc. do mention about it. Create a story around your past professional engagements and share with your audience why you chose Multifamily Investing to achieve financial and time freedom.
3. The Portfolio Section
The portfolio section should highlight the deals you have closed and the projects that you are managing. This section would reflect on your experience and expertise in closing the deals, and establishes your credibility in the market.
It is recommended to highlight the best projects first. You can also mention the deals from which you exited in order to book a better IRR (Internal Rate of Return)
Check out how to choose the right platform for your Multifamily website.
4. The Testimonials Section
Featuring your past projects should be further supported by some testimonials from the past/current investors. Let the potential investors hear what your clients have to say about your track record. Sometimes we notice stock images and testimonials on some websites.
The best real estate syndication businesses, however, use genuine video testimonials from clients to have a meaningful impact.
5. The FAQs Section
Your potential investors always have some common questions. So why not have a FAQs section addressing these questions? Include key questions covering the entire Investing Lifecycle, right from beginning to exit. This will prepare your investors well and they will be in a better position to take actions in a shorter period of time.
6. The Onboarding Section
The onboarding section should illustrate the stages of the investor’s journey with your brand. The best foot to start a journey with a client is by gathering as much information as possible, from them.
The onboarding section must handhold the client through these questions so they have some sense of where the interaction is heading. Simultaneously, you are gaining all the information needed to make intelligent business decisions and provide a tailored plan.
Source: Blue Oak Invests
7. The Disclosure Section
The final page of your multifamily syndication website must inform your prospective investors about the necessary statutory disclosures, the scope of limitations, and FAQs to set expectations.
The above steps for website design are further recommended by our Web Development Team at Marcom18. They can help you rank with the best real estate syndication websites in no time. Contact us now: https://marcom18.com/contact
If you have any questions, do not hesitate to contact us through the form here: https://marcom18.com/contact
We are specialists in developing online presence for Multifamily Syndication businesses and have been providing unmatched digital marketing services to Multifamily Entrepreneurs for the past 6 years.
Our Representative Experience in the Multifamily Real Estate Syndication & Education Space
How To Elevate Your Multifamily Real Estate Brand on Social Media in 2022 & Beyond
By Leena & Vikram Jethwani, Co-founders – Marcom18
If you are a Multifamily Real Estate entrepreneur looking to grow your business then enhancing your personal brand should be one of your top priorities in 2022.
Now the question is how? How to get started? What all you need to cover? Let’s discuss.
Personal branding is so critical for any real estate business but not many entrepreneurs really embrace this.
Real estate businesses are built on one thing, and that’s real people and the real relationships that surround them. So the more that we can leverage those and dive into that the more we are going to be successful. However so much of that and so much of the power behind leveraging that in our real estate business comes from having a solid personal brand behind your business.
A lot of real estate agents do not really understand how to embrace that when considering their marketing plan and remember branding is different from your marketing plan.
If you want to think of it this way branding is the ‘why’ behind why people want to hire you and marketing is the vehicle that’s going to distribute that story to them.
So, if you want to continue growing your business in 2021 and beyond you have to have a solid personal brand from which to build your real estate business. Build effective marketing and continue to attract more clients into the business particularly when it comes to social media. Social media doesn’t change the fact that real people in real relationships are what’s going to really catapult your business particularly when you have a solid brand conveying that message and connecting with people social media is going to amplify that but here’s the thing. It’s also going to amplify all of the other voices in the room.
So, the question is, how do we make sure that we have a strong personal brand that’s going to connect with people through social media and beyond, in order to continue attracting clients and growing and scaling our business every year, thereafter.
Let’s get into these tips and how you can start executing this work and your business right now.
- Create A Brand Story
So, the core element of a magnetic irresistible personal brand in your real estate business is the Brand Story.
The Brand Story is the messaging behind your brand that really ties all of this together.
The messaging is the ‘why’ behind what you do, how you do that, who you serve and all of those details.
So, in order to get a clear message in a really clear story that you can use to blast out across your marketing channels including social media in order to generate clients, you need to answer a couple of questions:
- You need to be able to clearly identify who you are.
- You need to identify your belief system in the industry, in the problem that you see in the industry that you are prepared to solve,
- You need to identify who is going to benefit from the solution that you are going to provide them.
- Who are your ideal clients and you need to identify exactly why you of all real estate agents are uniquely positioned to give that solution to your ideal clients.
We are not talking about selling houses. We are not talking about your sales volume. We are not talking about the product which is actually real estate. We are bringing it all the way back and diving into the things that actually matter and are going to evoke emotion from your social media audience.
So, all you have to do is really nail down who you are what you are uniquely suited to do in this industry and how you can help clients find unique solutions to their unique problems.
Once it can nail that down. Then you have a really compelling reason for somebody to hire you over your competition.
And once you have this nailed down and it feels really authentic and natural your Brand Story needs to be kind of laced into every social media post that you make and you constantly need to be speaking from that lens.
2. Create A Magnetic Personal Brand
Next thing is creating a really magnetic personal brand to show up. This is the thing that’s going to separate you from your competition, and it’s your face. It’s the money maker.
You have to be the face of your brand because again, let’s take it back, real estate is built on real people and real relationships.
If you are not the face of your side of that equation, then what else are people buying into so make sure that you are constantly adding your face into social media particularly on Instagram. Whether you are showing up in the actual post on the feed with your face or whether you are going into the stories with the camera facing you and making sure that you are adding that personal touch with your face with your voice and showing up to be the face of your brand.
So if you have struggled with showing up and really being the face and having the confidence to show up and be the face of your brand just know that you are not alone, but also know that it’s really important and you should find a way to make it feel natural and feel. A little bit of practice and it’ll feel natural and no time.
3. Be Consistent
For building your irresistible personal brand that’s going to attract clients into your business day in and day out you have to be consistent. This is so true especially when it comes to social media where there’s a lot of noise and a lot of competition in the real estate industry.
You need to understand and identify where you need to be adding systems into your business.
Make sure that you can consistently show up and deliver your brand messaging in this marketing channel because consistency builds momentum and that momentum is going to exponentially generate clients for years to come.
Social media marketing is the source of thousands of new potential clients every single week and it can be the most transformational thing that you can do in order to explode your personal brand.
Also read: Digital Marketing Plan For Real Estate Companies: The Strategy For The First 90-Days
4. Weave Social Branding with your Marketing plan
Tie your social media branding into the rest of your overall marketing strategy behind your business.
If you are posting on social media, but you are not tying that into the rest of your marketing plan for your real estate business, this becomes a hobby. It’s not a part of your marketing plan.
Now how to do that?
There are two ways to transform our social media presence and make it a part of our overall marketing strategy.
a.) When you convert a client off of Instagram or whatever the platform of the day is, you need to make sure that you are a system ready in your business to extend that brand promise that you were touting about on social media through the entirety of that client process.
When they closed every single part of that transaction, it has to reflect your brand promise and the message that you have been sharing on social media.
Why because this is what’s going to build a raving fan. Not only has somebody bought into the beliefs and the values that you have shared behind your real estate business, but you have now executed on it and that person is going to share that experience with everybody that they know who feels the same way.
So, this is how you are going to get referrals. This is how you are going to get repeat business. You have to make sure that your system is ready throughout the entire business plan from getting a client.
b.) Next, in terms of really extending your social media presence into your overall marketing strategy is making sure to bring back your clients in.
Whether you have past clients or prospective clients your database other business partners or maybe other referral Partners in your business, make sure that you include them into your social media strategy. Meaning you need to be following them on social media.
You need to make sure you follow them. You need to be engaging with their social media posts. You need to be commenting on their posts and sliding into their DM’s when they are sharing something fun on the stories.
Make sure that you are extending this experience beyond just the business transaction into their daily lives when they are popping on to these platforms because studies show over seventy percent of adult users are on Instagram and hopping in their multiple times.
A day and so in between doing all of your other marketing things like sending email newsletters or doing your database calls or whenever you are through the transfer through the transaction process, you can still be getting these really strong touch points on Instagram and reminding them and staying top of their mind for defying that personal brand.
That’s the most powerful tool that you can use in order to explode your personal brand not only on so for media, but within your business Network itself.
Now while you are at it, one thing that can be really helpful in your business, which you can easily implement, is to have kind of an all-roads lead to Rome effect towards your social media channels.
Make sure that you are indicating where people can follow you to stay connected, have your Instagram handle on there.
It doesn’t have to be spammy. It can be tasteful but it is always just great to have that extra invitation to make sure that people are staying connected with you so that you can as we say consistently share and fortify that personal brand in a place where they are already hanging out all day.
So there you have proven tips on building an irresistible brand on social.
If you like to consult us for your Social Media/Branding Strategy, contact us now.
Check out our Podcast: Fitness for Real Estate Professionals W/ Paige Feddersohn
5 Ways To Develop Mental Toughness
While you can develop physical toughness through a well-carved exercise and diet regime, mental toughness is something that remains subjective. Mental toughness can take you to an all new level in your life – be it professional or personal but how to go about it? Let’s talk about the five factors that can help you become mentally tough!
Watch the video (LinkedIn Live Session conducted on 26 Nov’20):