Lead generation systems and processes for multifamily syndications

By Leena Jethwani, Co-Founder – Marcom18

In the multifamily real estate world, time is money. And lead-generation is the process of finding potential investors for your multifamily syndication business at a faster pace. It’s a critical part of any kind of business, but it can be time-consuming and expensive. That’s where lead-generation systems and processes comes in.

Begin your multifamily real estate investing business by first deciding where you will get your leads from. This is determined by what type of leads you are looking for, so you can acquire them. There can be organic leads, leads by referrals, through PPC (Pay-per-click) or social media or through search engine optimization (SEO).

Referral leads are generated for a multifamily syndication when existing contacts/investors, partners, friends and family recommend it, while organic leads are generated through SEO mainly through Google rankings. Content marketers create high-quality content that surfaces in organic search results for Google. High-quality content gets placed on higher ranked search engines, which attracts more people to visit your site. Another marketing tactics are PPC and paid social media ads.

Why multifamily syndications should have a system for lead-generation and follow-up?

Lead generation is the lynchpin of any real estate investing business. It allows you to determine whether there are buyers for your deals before you spend money investing in advertising and sales. It is also crucial in helping you to find new investors and grow your existing base of investors.

When you automate the process, there are various benefits to it:

• It brings time efficiency
• It brings down the need and cost of traditional marketing
• It decreases your work load
• It lets you have better control as you are able to track processes and respective results

Additional Read: How Multifamily Real Estate Businesses Can Leverage Social Media For Building Their Brand Equity

How to generate leads in real estate as a new business?

Real estate investment businesses mostly generate lists of leads using paid and unpaid means until they have a database of people, that generate referrals consistently. Unpaid means like word-of-mouth publicity may or may not help. Moreover, leads from these means cannot be tracked. Paid means come through traditional and digital marketing.

The much more traditional way to get your business out there and attract potential investors can be to lean on media like billboards and print media. Take time to think outside the box of conventional advertising because a little humor and originality now and again will capture your prospective investor’s attention and help keep your business top of mind when they are looking for their next real estate investment deal. This can, again, be daunting as results cannot be measured unlike digital marketing where analytics can be real handy tool to know what kind of leads are generated, how many are generated and what kind of tactic is bringing them in.

Here are the best digital ways to automate leads and follow up for your real estate business:

SEO (Search Engine Optimization)

The right SEO strategy can provide you with plenty of potential investors. SEO is all about producing space on the first page of search results that has only nine sets. The further down you are, the harder it is to reach your potential customers.

SMM (Social Media Marketing)

There’s no need to cold-call and to other physical venues in this digital age in order to attract attention for your new project. With the vast majority of your audience preferring the digital format, you can use Instagram, Facebook, Twitter and Pinterest as your social media platforms for real estate leads.

Optimized, High-Converting Website

If optimized correctly, it may be the cornerstone for real estate leads that come without much effort. Your website gives you the freedom to create your own public identity the way you like, allowing you to showcase your previous successful investor deals, share customer testimonials, and supply value to your current and potential investors.

Include a section on your website pertaining to addressing investors’ queries and concerns. Plan a video blog on relevant topics, and create and post these videos to aid the investor throughout their experience. Along with optimizing your website, you’ll have a sign-up form for email newsletters to capture the email address.

Leverage YouTube for real estate lead generation

Creating a good YouTube channel isn’t as challenging as creating a complete website, but both are equally vital in drawing traffic and gathering leads. Think of your channel as an online landing page. Your goal is to obtain traffic and drive it to generate leads.

Digital marketing is the new and cutting-edge marketing channel for raising multifamily real estate leads in the marketplace. Many leading real estate firms have switched to digital marketing for this task. Implementing a successful digital marketing strategy requires hard work and determination, since its effectiveness largely depends on implementation of the strategy.

Concentrate on making online content that informs prospective investors about types of deals and return on their investment using different metrics and provide answers to their questions. Utilize various internet tactics to increase your opportunity of being found by potential investors. At the end of the day, it’s not about how many individuals you reach, but about the quality of the leads.

Moreover, lead generation automation will be helpful to your sales team in enhancing your revenues. They will be able to take a break from tedious tasks and focus on activities that directly help you convert the leads. The strategies and tools we have included in this guide will assist you in automating your lead generation process.

If you are willing to be better equipped with automated lead generation procedures, get in touch with us at contact@marcom18.com 

How To Differentiate Yourself | Personal Branding Tips For Real Estate Coaches

By Leena and Vikram Jethwani, Co-founders – Marcom18

Housing and real estate is one of the core sectors in a country’s economy. According to The National Association of Realtors® (NAR), approximately 10.1 million residential transactions took place in 2016. In 2022, this number is more than the double in the US.

The numbers indicate that real estate investment industry will continue to expand as the population grows. While more and more people look to buy and rent houses, real estate would continue to be an amazing investment opportunity for a large number of people who want to park their funds/savings in something that is reliable, relatively stable and growth-oriented. More number of people would want to learn the art of real estate investing, both from active and passive income standpoints. Real estate coaching is a multi-billion dollar opportunity of this century for sure.

While this opportunity is no longer a secret, the market is getting more competitive and there is dire need of real estate investment coaches. Nevertheless, many well-known, sound investors have realized the need and carved their niche as real estate investment coach already. But this is just the beginning, with growing population, growing real estate market, growing incomes and capital, more and more people are wanting to invest in real estate. Financial independence and passive investment stream, are not just concepts anymore. These are the values millennials live by. Nevertheless, real estate investment industry is capital-intensive and it calls for thorough research and knowledge support before taking the big leap. This brings in demand for a larger number of investment coaches. But as the industry is getting intensive, it is also getting challenging to stand out as a differentiator. With the challenge comes the opportunity.

In this write-up we are bringing to you some real ways to leverage this opportunity and stand out as a real estate investment coach. Let’s get into the work.

Be a strategist and a specialist in real estate investing world

Let’s face it. It seems overwhelming to beginner coaches to think about real investors paying them real hard-earned money for coaching them. And the obvious first question that arises in many minds is- who will pay me for the investment coaching. The real answer to your real concern is- the potential investors will pay for the coaching in real. However, the concern should not be ‘who’ but ‘how’, ‘how will an investor pay the money for real estate investment coaching?’. The answer is simple- it is the real estate investment specialist and the strategist any potential investor would think of contacting when they want to invest in a big deal.

Study the framework big real estate investment Gurus follow to crack a deal. Do not re-invent the wheel entirely. Learn through the examples. Understand the framework for financial growth and develop your own strategies to hack the growth in real estate investment business.

Do not be just a theorist

It is easy to study and learn and then vocalizing the concepts. Theories are everywhere, what an aspiring real estate investment coach needs is the authenticity and a unique message. Branding is easy when you have a tone to your voice. The message can be anything that you feel strong about, your purpose and the authenticity gives it the tonality and the uniqueness to your brand as an investment coach. Have strategies to back up your coaching program. Investors are informed more than before. They know the theories but lack strategies. If they have strategies, those are not proven success hacks. Step by step plan is what millennial real estate investors are looking for. Develop strategies for you, experience the results and claim them as your concepts.

Have the real estate investment experience and document your learnings

Please note, it is not just one deal that is going to make you and announce you as an expert. Learning comes through many experiences. And these learnings are consolidated when you share your learnings. Do not let the learnings just slip away like that. Learnings when documented, are shareable and earned and they remain with you for life. Research the phases and kinds of investors that can face similar challenges where you were able to win. Document these wins for utilizing them for the development of your coaching strategy.

Get out of your head and get on the field

There are always the learnings and epiphanies when you get deep into the subject. However, you can get to the depth only when you actually work on it. There isn’t any need to wait and get everything in your mind and then start coaching. Learn and take the action and repeat. Be consistent with your efforts towards your branding and marketing your unique voice. The more you do it and the longer you do it with consistency, the quicker it will be to get established as a real estate investment coach.

A Tip: There are certain concepts that can be developed from your learnings as per the need of the investors to make them understand the investing.  While you are learning and earning, through the real estate investing as well as the real estate investment coaching, ensure to create systems. For instance, every time you deal with an investor as a coach, understand that the similar problem is faced by investors on the same stage of investing. Understand the pattern and create the solution in a documented way. Similarly, when you get the solution to something while putting your own capital in a deal, document it for your own real estate investment coaching program development.

Additional Read: How To Elevate Your Multifamily Real Estate Brand on Social Media in 2022 & Beyond

Research the market and keep evolving

One thing that any business can do to sustain and expand is researching the market and evolving as per the need of the market. Similar concept applies to being a real estate investment coach. Problems never remain static; they evolve with the time. When you evolve with the needs of the market, you can create a differentiated brand for you over the time.

Once you know your client avatar, research about the challenges they are going through, that have no or less effective solutions. Create your system around those challenges, keep them as a concept and offer the unique investing coaching program covering all the problems of your client avatar.

Let’s leverage through digital marketing

No marketing and branding plan is complete if it does not include digital marketing. Any coach, wanting to stand out from the crowd, cannot afford to lose on benefits the digital marketing can provide.

Conclusion: Have long-term mindset with goals

Real estate investment is a capital-intensive industry. Before doling out the capital investors are wanting to be sure of making the informed decision and they can trust only those coaches who are known for their dedication and success in the field. In order to attain infinite success and to really stand out from the competition you need to build that trust and be consistent with your message in the market. Hence it is not about just learning, experiencing, researching, offering, marketing and showing up consistently but also about networking with authenticity.

We, at Marcom18, do not just create marketing plans but create your winning strategy as a brand. We create automation system for your investment coaching business. Connect with us for customized, long-term, marketing strategies to stand out as a real estate coach.

How Multifamily Real Estate Businesses Can Leverage Social Media For Building Their Brand Equity

7 Multifamily Marketing Ideas That Actually Work

What are the best social media platforms for real estate businesses

In order to make the most of social media for your real estate business, you’ll need to be strategic about which platforms you use. The vast majority of real estate professionals (85%) use Facebook, followed by LinkedIn (72%), Twitter (62%), and Instagram (52%).

Here are a few of the best social media platforms for real estate businesses:

1. Facebook: As the largest social media platform with over 2 billion active users, Facebook provides real estate businesses with a great opportunity to reach a large audience. By creating a page for your business and sharing relevant content, you can engage with potential customers and build relationships. In addition, Facebook advertising can be a powerful tool to reach even more people.

While Facebook is the largest social media platform, it’s not the only one that can be useful for real estate businesses. Other platforms such as Twitter, LinkedIn, and Instagram can also be effective in marketing your business and generating leads. The key is to identify which platforms your target audience is using and then creating content that is relevant to them.

2. LinkedIn: We’ve all heard about the importance of LinkedIn for professionals, but did you know it could also be a boon for your business? A whopping 72 of real estate professionals use this platform.

As a business networking platform, LinkedIn provides many opportunities for you to connect with other businesses, as well as potential customers and clients. You can use LinkedIn to post updates about your business, products, or services, as well as sharing articles and other content that will help promote your business. You can also join groups related to your industry or field, which can help you network with others in your field and potentially find new customers or partners for your business. In addition, LinkedIn also offers paid advertising opportunities, which can be a great way to reach a larger audience with your marketing messages.

3. Instagram: This social media platform is another highly visual one. It’s estimated to have over 400 million users, making it a great platform for real estate businesses to use to reach potential buyers and sellers.

While it doesn’t have as many users as Facebook, Instagram is growing rapidly and is especially popular with millennials. This visually-focused platform is great for sharing photos and videos of listings, open houses, and more. You can also use Instagram Stories to give potential buyers a behind-the-scenes look at your business.

4. YouTube: While there are many social media platforms that can be used for real estate promotions, YouTube is a great option because it allows you to show off properties in a visual way. You can give potential buyers a virtual tour of a property, and even include video testimonials from happy clients.

YouTube is also a great platform for creating informative content about the real estate industry. You can use YouTube to answer frequently asked questions, share tips for buying or selling a home, and even provide an inside look at what it’s like to work with you as a real estate business.

If you’re looking for a way to reach a wider audience and promote your business in an engaging way, then creating a YouTube channel is worth considering.

5. Twitter: Twitter is another great way for real estate professionals to share content. It’s a fast-paced social media platform with an estimated 300 million active users. The platform allows users to share short videos, images, and text updates. Twitter Ads are also a great way for real estate businesses to reach potential buyers.

To get started on Twitter, real estate professionals should create a profile and start following other users who are interested in real estate. They can also search for hashtags related to real estate, such as #realestate or #realtor, to find tweets about the industry. When tweeting, be sure to use hashtags so that your tweets can be easily found by others.

The Best Real Estate Marketing Strategy – 7 Rules for Exponential Growth

Marketing is no longer this mystical thing. Everything is trackable and measurable. Every action that we take in our marketing has one purpose and that is growth through more and more qualified appointments.

There are seven basic rules, if you want to have exponential growth on high-quality appointments.

So, let’s be clear when we say marketing that is, making phone calls, doing open houses, sending out a social post doing something on Facebook, writing an email, having a billboard having TV and radio.

It’s the whole gamut and everything you do that you are pushing out to the world to let them know your experience and that you want to help them. That’s marketing.

Lets dive deep into 7 basic rules now:

1. Have only one outcome for everything you do

When you send out emails and mention some selling or offering to buy something, you give information about products and services and there are nine more things that you mention along with contact details.

Now, what is the outcome of this email? What action do I want them to take?

• Do I want them to like my Facebook page so I can work with them there?
• Do I want them to register to be a part of my real estate VIP newsletter?
• Do I want them to book a listing appointment?
• Do I want them to call me?
• What do I want them to do?

And the great mistake here is that you confuse your target customers.

Is that a really strong simple message? Or could it be slightly confusing?

Here’s the note. You need to sell one and sell that hard. If an email specifies just one thing, the reader is going to go deeper in that.

What do we do when we have so many options? When you have too many options you do nothing. But when you send your marketing message out you confuse them with all these options and you wonder why no one calls.

So make just one request. And when they all go to the website now and website converts. Your website now becomes the sales vehicle the 24 hour a day 7 days a week sales machine that does everything you wanted to do and more.

• Track everything

When you send those beautiful emails, and say for instance you sent 100 emails and you send them an open house invitation or newsletter, do you track open rates? If no, you should be tracking the open rate and also track every emails performance, because marketing is math.

Now, for instance if, open rate is about 18.6% on a hundred emails, that means 18.6 people got my message. After, when they open up the email say 30% or 40% or whatever your number is, but then how many then open it up and take the action now?

Do you track these people that they have clicked from email to site? Are you tracking that? If you like numbers in your savings account, there is a direct correlation to numbers in your savings account and numbers in your marketing. The more you know these numbers of marketing the more you can turn it up and then the savings account goes up because everything in marketing is math makes sense.

We have to be in front of people to earn their business and that’s difficult when there’s just one of us, so it’s print marketing.

We need to think more digitally digital marketing allows us as agents to engage many potential clients in one message one Facebook post can reach thousands one Yelp review can have far-reaching effects in your business one.

YouTube video can be seen millions of times.

So, let’s get started with the first and probably most popular way to advertise in real estate.

• Utilize Facebook

Facebook is a great way to stay in touch with family and friends, but it’s also one of the biggest advertising platforms out there. You need to have a Facebook business page setup and add account.

It is pretty easy to do hand in hand when Facebook and Instagram are hugely popular with the millennial demographic and can be the best place to find first-time homebuyers.

Luckily Instagram ads are run right from your ad’s manager in Facebook. Both these options keep you right in the daily feeds of the people you want to meet.

• Video is extremely important

Right now, it’s easy to get in your potential client’s timeline and you can make a 30 second video with a ton of information.

YouTube and Google ads are huge for Real Estate advertising since Google owns YouTube. You can manage your ads all in one place as well.

Also, the benefits of YouTube mean your video can show up at the top of the results in Google for home walkthroughs, local business interviews, local tips, places to see, are all great videos to drive your business.

When you are the listing agent, you have a video about your property on YouTube. Any search in Google will have your video right up top as Google pushes videos as search results.

So that’s a win for you. Everyone seems to start most searches on YouTube so, how to get into base jumping at three point four nine million views over 20 videos.

You probably want to know how to get your real estate advertising game kicked up.

• Next comes Google ads

Google ads does require more than Facebook. You need a quality. We add a bigger budget, $20 can keep you in business on Facebook for a while, but not so much on Google but the results you can get from a Google ad are pretty incredible and Google has a team of people who can help you get your ad running smoothly.

That’s a free service to you last but definitely not least or online directories. These two popular directories offer paid advertising as well, but can be used very effectively for free.

• Utilize websites Yelp

They are going to offer to sell you a service that’s very easy for you to do for free for the average consumer.

Yelp is used nine times out of ten. That’s not a real statistic, but it’s damn close. Yelp is very popular to find service providers.

So, it’s really important to have your profile set up so and get your clients to review you there but also note that you can’t ask to be reviewed on Yelp. It has to be organic or they won’t allow the review to show up on your profile.

When you search for the real estate agents in your area, results in the top are organic, but there are few more just above them which are paid ones. So if you have an unlimited marketing budget go for it. If not, the organic works much better and you don’t need to pay anything.

It’s not a get-rich-quick scheme, on the same token is Google My Business. It allows you to put your business information in and show up on Google Maps.

And when Google searches happen, it can show up your business on top. You can use this along with your Google ads or as again as a free service just to help you boost your business-like Yelp.

• Direct Mail

No, it’s not shiny and digital but there’s a huge demographic out there that wants to feel something real in their hands to be comfortable.

I’ve noticed that sellers are more receptive to a few postcards then they are to ads on their social feed. Buyers are more the opposite, seller seem to react more to the feel of a letter or a mailed report before they take any action.

So, utilize the service like Core Fact. You can’t count on one postcard to a hundred homes to work the first time it does happen, but that’s just not realistic. The average is four to seven touches to start seeing a real return on your investment.