The Best Real Estate Marketing Strategy – 7 Rules for Exponential Growth

Marketing is no longer this mystical thing. Everything is trackable and measurable. Every action that we take in our marketing has one purpose and that is growth through more and more qualified appointments.

There are seven basic rules, if you want to have exponential growth on high-quality appointments.

So, let’s be clear when we say marketing that is, making phone calls, doing open houses, sending out a social post doing something on Facebook, writing an email, having a billboard having TV and radio.

It’s the whole gamut and everything you do that you are pushing out to the world to let them know your experience and that you want to help them. That’s marketing.

Lets dive deep into 7 basic rules now:

1. Have only one outcome for everything you do

When you send out emails and mention some selling or offering to buy something, you give information about products and services and there are nine more things that you mention along with contact details.

Now, what is the outcome of this email? What action do I want them to take?

• Do I want them to like my Facebook page so I can work with them there?
• Do I want them to register to be a part of my real estate VIP newsletter?
• Do I want them to book a listing appointment?
• Do I want them to call me?
• What do I want them to do?

And the great mistake here is that you confuse your target customers.

Is that a really strong simple message? Or could it be slightly confusing?

Here’s the note. You need to sell one and sell that hard. If an email specifies just one thing, the reader is going to go deeper in that.

What do we do when we have so many options? When you have too many options you do nothing. But when you send your marketing message out you confuse them with all these options and you wonder why no one calls.

So make just one request. And when they all go to the website now and website converts. Your website now becomes the sales vehicle the 24 hour a day 7 days a week sales machine that does everything you wanted to do and more.

• Track everything

When you send those beautiful emails, and say for instance you sent 100 emails and you send them an open house invitation or newsletter, do you track open rates? If no, you should be tracking the open rate and also track every emails performance, because marketing is math.

Now, for instance if, open rate is about 18.6% on a hundred emails, that means 18.6 people got my message. After, when they open up the email say 30% or 40% or whatever your number is, but then how many then open it up and take the action now?

Do you track these people that they have clicked from email to site? Are you tracking that? If you like numbers in your savings account, there is a direct correlation to numbers in your savings account and numbers in your marketing. The more you know these numbers of marketing the more you can turn it up and then the savings account goes up because everything in marketing is math makes sense.

We have to be in front of people to earn their business and that’s difficult when there’s just one of us, so it’s print marketing.

We need to think more digitally digital marketing allows us as agents to engage many potential clients in one message one Facebook post can reach thousands one Yelp review can have far-reaching effects in your business one.

YouTube video can be seen millions of times.

So, let’s get started with the first and probably most popular way to advertise in real estate.

• Utilize Facebook

Facebook is a great way to stay in touch with family and friends, but it’s also one of the biggest advertising platforms out there. You need to have a Facebook business page setup and add account.

It is pretty easy to do hand in hand when Facebook and Instagram are hugely popular with the millennial demographic and can be the best place to find first-time homebuyers.

Luckily Instagram ads are run right from your ad’s manager in Facebook. Both these options keep you right in the daily feeds of the people you want to meet.

• Video is extremely important

Right now, it’s easy to get in your potential client’s timeline and you can make a 30 second video with a ton of information.

YouTube and Google ads are huge for Real Estate advertising since Google owns YouTube. You can manage your ads all in one place as well.

Also, the benefits of YouTube mean your video can show up at the top of the results in Google for home walkthroughs, local business interviews, local tips, places to see, are all great videos to drive your business.

When you are the listing agent, you have a video about your property on YouTube. Any search in Google will have your video right up top as Google pushes videos as search results.

So that’s a win for you. Everyone seems to start most searches on YouTube so, how to get into base jumping at three point four nine million views over 20 videos.

You probably want to know how to get your real estate advertising game kicked up.

• Next comes Google ads

Google ads does require more than Facebook. You need a quality. We add a bigger budget, $20 can keep you in business on Facebook for a while, but not so much on Google but the results you can get from a Google ad are pretty incredible and Google has a team of people who can help you get your ad running smoothly.

That’s a free service to you last but definitely not least or online directories. These two popular directories offer paid advertising as well, but can be used very effectively for free.

• Utilize websites Yelp

They are going to offer to sell you a service that’s very easy for you to do for free for the average consumer.

Yelp is used nine times out of ten. That’s not a real statistic, but it’s damn close. Yelp is very popular to find service providers.

So, it’s really important to have your profile set up so and get your clients to review you there but also note that you can’t ask to be reviewed on Yelp. It has to be organic or they won’t allow the review to show up on your profile.

When you search for the real estate agents in your area, results in the top are organic, but there are few more just above them which are paid ones. So if you have an unlimited marketing budget go for it. If not, the organic works much better and you don’t need to pay anything.

It’s not a get-rich-quick scheme, on the same token is Google My Business. It allows you to put your business information in and show up on Google Maps.

And when Google searches happen, it can show up your business on top. You can use this along with your Google ads or as again as a free service just to help you boost your business-like Yelp.

• Direct Mail

No, it’s not shiny and digital but there’s a huge demographic out there that wants to feel something real in their hands to be comfortable.

I’ve noticed that sellers are more receptive to a few postcards then they are to ads on their social feed. Buyers are more the opposite, seller seem to react more to the feel of a letter or a mailed report before they take any action.

So, utilize the service like Core Fact. You can’t count on one postcard to a hundred homes to work the first time it does happen, but that’s just not realistic. The average is four to seven touches to start seeing a real return on your investment.

7 Must-have sections for an effective Multifamily Real Estate Syndication Website

7 Must-have sections for an effective Multifamily Real Estate Syndication Website

 

Having a high-quality website for your Multifamily Real Estate Syndication business is not a choice, but an imperative. A website is indeed one of the first platforms any potential investor and stakeholder would refer to find our more about your business, experience, approach and opportunities, and therefore it can be a make or break deal for you. If the investor resonates with your brand they are most likely to invest with you and vice versa.

Therefore a nice, professionally-developed website that presents your brand well in the market can help take your business to new heights. Now the question is what all you need to cover in order to make your website effective. Here are the initial three questions to begin with:

1. How should it appear to visitors?
2. What should it say to visitors?
3. What should it do to boost conversion from visits?

Building and designing a website from scratch requires considerable resources. When the agenda is creating an indelible impression on investors and the markets at large, businesses must follow a strategic approach.

 

1. The Hero/Cover Section

The Hero section is the first section of your website home page. The first element that a user interacts with when they land on your website. This section must express your vision for your investors. It is recommended to carve a Catalyzing Statement that reflects on your vision, approach and values.

Source: Elemental Equity

Also, the best multifamily real estate syndication websites are using a combination of SEO-enriched by-lines and a CTA (call to action) that encourages a user to take action. 

The content gives visitors an overview of your business. The CTA invites them to engage and approach you for more information.

Expert Tip: Your investors would be looking for passive income streams out of the investments from their active income professions, and therefore if you resonate on time and financial freedom, they would be able to connect with you faster.

 

2. The About Us Section

Consider including a brief ‘About Us’ section outlining the key details about you and your team. Also include your brief profiles highlighting your relevant experience and expertise in the industry. You should also talk about your core values.

It is recommended to feature a short video in which you introduce yourself and your company. Video works!

Source: Elemental Equity

Expert Tip: If you have a background from other industries such as technology, healthcare, etc. do mention about it. Create a story around your past professional engagements and share with your audience why you chose Multifamily Investing to achieve financial and time freedom.

 

3. The Portfolio Section

The portfolio section should highlight the deals you have closed and the projects that you are managing. This section would reflect on your experience and expertise in closing the deals, and establishes your credibility in the market.

It is recommended to highlight the best projects first. You can also mention the deals from which you exited in order to book a better IRR (Internal Rate of Return)  

Check out how to choose the right platform for your Multifamily website. 

 

4. The Testimonials Section

Featuring your past projects should be further supported by some testimonials from the past/current investors. Let the potential investors hear what your clients have to say about your track record. Sometimes we notice stock images and testimonials on some websites.

The best real estate syndication businesses, however, use genuine video testimonials from clients to have a meaningful impact.

 

5. The FAQs Section

Your potential investors always have some common questions. So why not have a FAQs section addressing these questions? Include key questions covering the entire Investing Lifecycle, right from beginning to exit. This will prepare your investors well and they will be in a better position to take actions in a shorter period of time.  

 

6. The Onboarding Section

The onboarding section should illustrate the stages of the investor’s journey with your brand. The best foot to start a journey with a client is by gathering as much information as possible, from them.

The onboarding section must handhold the client through these questions so they have some sense of where the interaction is heading. Simultaneously, you are gaining all the information needed to make intelligent business decisions and provide a tailored plan. 

Source: Blue Oak Invests

 

7. The Disclosure Section

The final page of your multifamily syndication website must inform your prospective investors about the necessary statutory disclosures, the scope of limitations, and FAQs to set expectations.

The above steps for website design are further recommended by our Web Development Team at Marcom18. They can help you rank with the best real estate syndication websites in no time. Contact us now: https://marcom18.com/contact 

 

 

If you have any questions, do not hesitate to contact us through the form here: https://marcom18.com/contact

We are specialists in developing online presence for Multifamily Syndication businesses and have been providing unmatched digital marketing services to Multifamily Entrepreneurs for the past 6 years. 

Our Representative Experience in the Multifamily Real Estate Syndication & Education Space

How To Elevate Your Multifamily Real Estate Brand on Social Media in 2022 & Beyond

By Leena & Vikram Jethwani, Co-founders – Marcom18

If you are a Multifamily Real Estate entrepreneur looking to grow your business then enhancing your personal brand should be one of your top priorities in 2022.

Now the question is how? How to get started? What all you need to cover? Let’s discuss.

Personal branding is so critical for any real estate business but not many entrepreneurs really embrace this.  

Real estate businesses are built on one thing, and that’s real people and the real relationships that surround them. So the more that we can leverage those and dive into that the more we are going to be successful. However so much of that and so much of the power behind leveraging that in our real estate business comes from having a solid personal brand behind your business.

A lot of real estate agents do not really understand how to embrace that when considering their marketing plan and remember branding is different from your marketing plan.

If you want to think of it this way branding is the ‘why’ behind why people want to hire you and marketing is the vehicle that’s going to distribute that story to them.

So, if you want to continue growing your business in 2021 and beyond you have to have a solid personal brand from which to build your real estate business. Build effective marketing and continue to attract more clients into the business particularly when it comes to social media. Social media doesn’t change the fact that real people in real relationships are what’s going to really catapult your business particularly when you have a solid brand conveying that message and connecting with people social media is going to amplify that but here’s the thing. It’s also going to amplify all of the other voices in the room.

So, the question is, how do we make sure that we have a strong personal brand that’s going to connect with people through social media and beyond, in order to continue attracting clients and growing and scaling our business every year, thereafter.

Let’s get into these tips and how you can start executing this work and your business right now.

1. Create A Brand Story

So, the core element of a magnetic irresistible personal brand in your real estate business is the Brand Story.

The Brand Story is the messaging behind your brand that really ties all of this together.

The messaging is the ‘why’ behind what you do, how you do that, who you serve and all of those details.

So, in order to get a clear message in a really clear story that you can use to blast out across your marketing channels including social media in order to generate clients, you need to answer a couple of questions:

• You need to be able to clearly identify who you are.
• You need to identify your belief system in the industry, in the problem that you see in the industry that you are prepared to solve,
• You need to identify who is going to benefit from the solution that you are going to provide them.
• Who are your ideal clients and you need to identify exactly why you of all real estate agents are uniquely positioned to give that solution to your ideal clients.

We are not talking about selling houses. We are not talking about your sales volume. We are not talking about the product which is actually real estate. We are bringing it all the way back and diving into the things that actually matter and are going to evoke emotion from your social media audience.

So, all you have to do is really nail down who you are what you are uniquely suited to do in this industry and how you can help clients find unique solutions to their unique problems.

Once it can nail that down. Then you have a really compelling reason for somebody to hire you over your competition.

And once you have this nailed down and it feels really authentic and natural your Brand Story needs to be kind of laced into every social media post that you make and you constantly need to be speaking from that lens.

2. Create A Magnetic Personal Brand

Next thing is creating a really magnetic personal brand to show up. This is the thing that’s going to separate you from your competition, and it’s your face. It’s the money maker.

You have to be the face of your brand because again, let’s take it back, real estate is built on real people and real relationships.

If you are not the face of your side of that equation, then what else are people buying into so make sure that you are constantly adding your face into social media particularly on Instagram. Whether you are showing up in the actual post on the feed with your face or whether you are going into the stories with the camera facing you and making sure that you are adding that personal touch with your face with your voice and showing up to be the face of your brand.

So if you have struggled with showing up and really being the face and having the confidence to show up and be the face of your brand just know that you are not alone, but also know that it’s really important and you should find a way to make it feel natural and feel. A little bit of practice and it’ll feel natural and no time.

3. Be Consistent

For building your irresistible personal brand that’s going to attract clients into your business day in and day out you have to be consistent. This is so true especially when it comes to social media where there’s a lot of noise and a lot of competition in the real estate industry.

You need to understand and identify where you need to be adding systems into your business.

Make sure that you can consistently show up and deliver your brand messaging in this marketing channel because consistency builds momentum and that momentum is going to exponentially generate clients for years to come.

Social media marketing is the source of thousands of new potential clients every single week and it can be the most transformational thing that you can do in order to explode your personal brand.

Also read: Digital Marketing Plan For Real Estate Companies: The Strategy For The First 90-Days

4. Weave Social Branding with your Marketing plan

Tie your social media branding into the rest of your overall marketing strategy behind your business.

If you are posting on social media, but you are not tying that into the rest of your marketing plan for your real estate business, this becomes a hobby. It’s not a part of your marketing plan.

Now how to do that?

There are two ways to transform our social media presence and make it a part of our overall marketing strategy.

a.) When you convert a client off of Instagram or whatever the platform of the day is, you need to make sure that you are a system ready in your business to extend that brand promise that you were touting about on social media through the entirety of that client process.

When they closed every single part of that transaction, it has to reflect your brand promise and the message that you have been sharing on social media.

Why because this is what’s going to build a raving fan. Not only has somebody bought into the beliefs and the values that you have shared behind your real estate business, but you have now executed on it and that person is going to share that experience with everybody that they know who feels the same way.

So, this is how you are going to get referrals. This is how you are going to get repeat business. You have to make sure that your system is ready throughout the entire business plan from getting a client.

b.) Next, in terms of really extending your social media presence into your overall marketing strategy is making sure to bring back your clients in.

Whether you have past clients or prospective clients your database other business partners or maybe other referral Partners in your business, make sure that you include them into your social media strategy. Meaning you need to be following them on social media.

You need to make sure you follow them. You need to be engaging with their social media posts. You need to be commenting on their posts and sliding into their DM’s when they are sharing something fun on the stories.

Make sure that you are extending this experience beyond just the business transaction into their daily lives when they are popping on to these platforms because studies show over seventy percent of adult users are on Instagram and hopping in their multiple times.

A day and so in between doing all of your other marketing things like sending email newsletters or doing your database calls or whenever you are through the transfer through the transaction process, you can still be getting these really strong touch points on Instagram and reminding them and staying top of their mind for defying that personal brand.

That’s the most powerful tool that you can use in order to explode your personal brand not only on so for media, but within your business Network itself.

Now while you are at it, one thing that can be really helpful in your business, which you can easily implement, is to have kind of an all-roads lead to Rome effect towards your social media channels.

Make sure that you are indicating where people can follow you to stay connected, have your Instagram handle on there.

It doesn’t have to be spammy. It can be tasteful but it is always just great to have that extra invitation to make sure that people are staying connected with you so that you can as we say consistently share and fortify that personal brand in a place where they are already hanging out all day.

So there you have proven tips on building an irresistible brand on social.

If you like to consult us for your Social Media/Branding Strategy, contact us now.

Check out our Podcast: Fitness for Real Estate Professionals W/ Paige Feddersohn

https://www.youtube.com/watch?v=Lhs1RSnCmO8

5 Ways To Develop Mental Toughness

While you can develop physical toughness through a well-carved exercise and diet regime, mental toughness is something that remains subjective. Mental toughness can take you to an all new level in your life – be it professional or personal but how to go about it? Let’s talk about the five factors that can help you become mentally tough!

Watch the video (LinkedIn Live Session conducted on 26 Nov’20):

Emerging eCommerce Trends in the Middle East region

Projected to grow at a CAGR of 28%+, the Middle East region is the level-playing field for the emerging eCommerce players with no signs of monopoly from Amazon, AliBaba, Walmart, etc.

Let’s talk about some of the most interesting trends emerging in this market in 2020-21.

Watch the video now on Instagram TV:

Watch the video on LinkedIn:

How to Bring Organic Traffic to Your eCommerce Store

Are you wondering how long does it take for SEO efforts to show results when you are putting all the time and effort into making your eCommerce store get to the top?

You are anxious about seeing the results right away, aren’t you?

In this article, I will dive into the subject on the duration that SEO takes to work for a new eCommerce website.

You could have got on a top page in a few months maybe even six months at the latest, as it was the case with Google years ago. However nowadays SEO is super competitive. There are over a billion blogs on that and that’s roughly one blog for every seven people and there are even more websites out on the web. So when you combine all of that it makes sense on why SEO is so hard because now Google has its prime pickings to figure out which website they want to place that top. In other words, they can be super picky while five ten years ago they couldn’t be as picky.

So first let’s start by seeing how SEO has changed over the years into keyword research.

Number of keywords

This is one of the biggest areas. Millions of websites are created every single day and that brings a lot of competition. It used to be that you can focus on five or six keywords or maybe even 10 and those keywords would bring in most your site traffic. Companies used to be able to focus on small groups of generic keywords and see great results. The reality now is there are a lot different websites now. Each must have a list of fifty to a hundred keywords or more depending on the site. And at bare minimum each page on your site is going to need to be targeted at least at one keyword. However, in most cases actually three or four keywords are linked per page now.

Content remains the indisputable King

The next thing that’s changed is content. It used to be that you can simply write an article and implement the keyword a fair number of times and Google algorithm will rank you. This is what we call as keyword density. The more you put a keyword in your page in an article the more they know about that pages is around that topic and that doesn’t necessarily flow naturally and it didn’t really work well for users.

Hence, Google doesn’t look at density the same way anymore. Google has gotten smarter and they change your expectations a bit. They are not just looking at a site shoving in the same keyword and stuffing it and ruining the researcher’s experience. They made some big changes to improve their rankings by not showing low quality content as high. So now when you are writing content, it’s not about putting that keyword in there. Naturally, it’ll be in there.

Other synonyms will be which Google can tell because think of them as a big dictionary and thesaurus so they will know what the article is about. Even if you don’t have that keyword in there their main priority is to deliver high-quality content and keeping the search intent in mind. Remember when someone types in a search query it usually is a question. Or it’s not necessarily specifically a question with a question mark. But when someone does a Google search looking for an answer to whatever they typed in and if your page does that provides an answer with that intent you are in the good graces.

If you don’t you are not going to do well, so don’t just shove in keywords within your content and right long pieces article because Google wants a 2,000 word article ranked at the top. It’s not about word count. It’s about providing what the users are looking for.

It is as quick as possible to do than 500 Words 2,000 worth 5,000 words, whatever it may be whoever does it in the easiest form for the user without shoving in keywords and creating the best experience is who’s going to do well and the best in the long run.

So how long does it take to rank on Google?

Well, are you ready for this? Answer to this is: it depends.

According to Forbes the average it takes for a new site is four to six months to start seeing some traction and serfs. However, because there are so many factors in SEO there is no definitive answer, every industry is different as well.

It’s easier to ring for a plumber in a localized city than it is to ring for auto insurance naturally. Even if you are starting a new website and you are actively working on your content on-page-SEO and link-building it can take roughly six months before you start seeing results. It doesn’t mean in six months you are going to rank at the top and get what you want. But usually take 6 months to start seeing traction and the best way to start seeing the traction faster is going after a long-tail phrases which convert better than head terms.

So if you want to rank faster, there are some important SEO factors that you need to consider.

What you need that your website is secure and is accessible to Google. Crawler are using HTTP is a robot.txt blocking the right Pages allowing access to the right ones using a site map and submitting it to Google webmaster tools.

So Google can crawl your pages as your website fast and low time. If it’s fast not only it is going to boost your rankings because that’s a part of their algorithm and you can use Google page speed to see how fast your website loads both on mobile and desktop device.

The other thing that you need to look at is your site mobile friendly. Did you know that over half of searches on Google are done by mobile devices? If your website doesn’t look nice on a mobile device like an iPhone or Android device don’t expect them to rank it higher up.

The other thing you have to look at is do you have authoritative content? If you have just ‘me too content’, the same regurgitated content over and over again. They want you to provide something that’s unique that people haven’t read before.

Every time I blog something new we see on an average 47.6% more traffic than when we blog on something that’s been regurgitated and is old. So in other words try to blog on something that’s new that people haven’t seen before.

It can be overwhelming sometimes but the world is changing every time and yes, there is still new stuff that people are learning about. Not everything has been written even though there are over a billion blogs on the web.

Another thing you need to look at is quality backlinks. Getting links from authoritative sites is one thing, but if those sites aren’t related you are not going to do as well. There is a correlation between pages that rank high and have a decent number of social signals.

Remember Google wants to rank pages at the top that people love, so if people love a page, they are more likely to get links to it. They are more likely to share it on the Social Web.

The other thing that you need to look at is do you have your business information listed especially if you are a local business. You need to claim your Google my business profile. You need Yelp reviews, Google reviews, have a good better Business Bureau page.

The more reviews you can attract the better off you are at. The big takeaway is when you do the right things and you go above and beyond and put the user first you are going to rank faster than if you just try to optimize your page for Google and not put the user first.