AnkWak Interviews Marcom18 Founder Vikram Jethwani
AntWak interviews Vikram Jethwani, Founder – Marcom18. The interview is featured in byte-sized videos over the AntWak mobile app available on App Store (iPhone) and Play Store (Android) as well the website.
Checkout the interview in the form of video series here: https://bit.ly/3aeUaob
Accelerate Innovation & Growth W/ Mikel Mangold
Innovation is key to growth and development. With this in mind, we bring to you Mikel Mangold, a France-based entrepreneur who has been enabling incubation of new ideas that shape the future.
In this episode of ‘Mind, Money & Body’ Podcast, Mikel shares his insights about innovation, diversity and getting out of comfort zone. Mikel had been working in the Silicon Valley, US before moving back to his homeland in France.
Stay connected with us to get more insights on holistic success.
iTunes: https://apple.co/2LyheTm
Google Podcasts: https://bit.ly/3dzqW3X
Spotify: https://spoti.fi/2WitRbz
Facebook: https://www.facebook.com/Marcom18.India/
YouTube: https://youtu.be/Lhs1RSnCmO8
Connect via Instagram: https://www.instagram.com/vikramjethwani/
Do let us know your feedback, suggestions and ideas for the forthcoming episodes.
Thank you.
With Gratitude,
Vikram Jethwani
Digital Strategist & Founder – Marcom18
Digital Marketing Plan For Real Estate Companies: The Strategy For The First 90-Days
So are you getting ready to do your digital marketing for your real estate business, but you’re not quite sure what you should do in your first 90 days.
Well, that’s a pretty common problem to have, we all had it at one point and you are probably going to have it if you don’t have it right now.
So I’m going to be walking you through this strategy sketch for your first 90 days with your online marketing.
Get your website up
The first thing you’re going to be doing is that of course getting a high-quality website set up.
A lot of people I think have unreal expectations in your first 90 days of any type of marketing but especially digital and digital marketing takes some time to build some of those.
So if you’re looking at search engine optimization (SEO) or pay-per-click (PPC) marketing or anything like that in your first 30 days, it is a bit premature to do that.
SEO takes quite a while for sure.
Even if you’re doing PPC marketing as will go into here in a little bit, you are not going to have your campaign styled into that first month.
So have realistic expectations about your first 90 days. Okay.
This is your foundation set up and then you scale up after that right next.
One of the biggest things is you need to have patience in these first 90 days.
Because if we expect the world to change in the first 90 days and you expect a flood of leads coming in, it won’t work that way – first you’re not putting a flood of marketing out there. Second, both organic and paid marketing takes time to shape up.
I’m not saying that you can’t get a flood of leads coming in the first round of these. You totally can, but you have to put a flood of marketing out there to capture that in order to show you how to do that.
It doesn’t happen overnight. It happens by stacking marketing methods and systems on one by one, right? So have patience and stack your efforts.
Well, okay, we’re talking website that converts. A website that looks great on mobile. Well, not just as mobile friendly but looks great on a mobile device and performs well on all the devices that convert a visitor into a customer at a high rate.
This is the number one factor that we focus on a ton, which is why our clients get such great results. So launch a website that’s the first thing.
Let your customers connect with you
Let people can make that connection with you. They can see there’s a real face, a real person behind this company not a nameless faceless entity because with this clutter in the market,
you may not have that top-of-the-mind recall.
So the way that you stand out is by telling your stories by connecting on a personal level.
Just make sure you’re personalizing your content that first day, the first two days and for the first three days of launching your website.
If you’re creating a website from scratch just write really good engaging content and work on real credibility, putting real testimonials, real stuff into it.
The next thing you’re going to do as soon as you can is put tracking in place on that.
You would want to use Google Analytics and it is advisable to put your Facebook pixel tracking pixel over there too.
I would advise to do that in the first couple weeks of getting the website because it takes 5 minutes to do or we can do it for you.
Then next what I would suggest you to do is really make sure you have your unique selling proposition (USP) nailed here in those first few weeks of your online marketing.
What is it about you and your company that kind of stands out.
SEO & PPC Marketing
Then you start to do some Google pay-per-click (PPC) if you have a budget and if you have $500-1,000 a month for that you can start and then scale it up from there.
You can always tweak your website as it goes. You can always add more credibility. You can always add your Better Business Bureau logo later. You can always add those things. We always are looking for progress not perfection.
So get that site out the door in the first two weeks build some basic credibility out there and then you can always refine it from there.
Begin with SEO as early as possible. Pick maybe 2-3 keywords to focus on for your Market that are high leverage keywords.
And then if you have a tool to track your rankings, maybe start to put those keywords in there to track how your rankings are going.
Capitalize on Social Media Marketing
So right over here, we put our Facebook retargeting pixel on which we teach you how to do in a blog post on our website and then over here in month two or three we’re going to start turning on retargeting ads on Facebook and same thing.
You’re going to be tracking and refining your SEO. You’re going to a coach
or someone that you can go to ask him for advice on how to improve your SEO build some backlinks and build some strong social media signals.
And in this time, you probably going to get some citations. Okay, so your website listed on Yelp and yellow pages and all those citations.
We suggest between 20 and 40 to start in that first 90 days.
Meanwhile, if you require any assistance, just contact us anytime and we would be happy to refine your organic and paid advertising strategy, and make it happen for you.
How To Hire An SEO Agency In Kuwait?
In this article, I would like to share strategic advice and recommendations to help you hire an effective SEO in Kuwait.
And of course, prevent hiring a bad SEO – the one who you might take and not get positive results or even worse one who implements shady practices on your website that result in a downfall in search rankings.
Well, first of all, SEO stands for search engine optimization. To some, SEO seems like black magic. Having worked with world’s largest online businesses, what I’ve learned is that first it’s not black magic and second if you want long-term success, there aren’t any quick magical tricks that an SEO can do in order to site ranked on search engines.
Number one. It’s important to understand that an SEO’s potential and effectiveness is only as significant as the quality and efficiency of your website.
So successful SEO helps your website in Kuwait put your best foot forward so that it ranks appropriately for the keywords it should appear. SEO should also look the various ways to improve the entire search experience right from search results to getting the clicks on your website and potentially converting a good SEO will recommend best practices for a search friendly site from basic things such as descriptive page titles for a blog or small business to more complex things like schema mark-up for a multilingual global site.
SEO should ensure that you’re serving the right user and providing relevant information to users especially those coming from a search engine and that your site is helpful, whether they’re using a desktop computer or mobile phone in most cases.
The SEO agencies in Kuwait will need four months to a year to help your business first implement improvements and then see potential benefits. My strongest recommendation while working with an SEO is to request if they can corroborate their suggestions with a documented statement from Google’s authorized platforms or forums.
The SEO should provide the description of the issues that need to be improved to help with ranking and to the entire approach.
An SEO should prescribe how to accomplish the issue resolution tasks requesting bits of information. This too will help prevent hiring a poor SEO in Kuwait who might otherwise convince you to do useless things like add more words to the keywords meta tag or buy backlinks, the reason being if you search for Google’s take on this subject you’d see blog posts and videos from us that clearly explain that adding keywords to the Meta tag wouldn’t help furthermore while Google uses links for page rank.
The documentation highlights that we strongly advise against the approach of buying links
for the purpose of increasing page rank.
One foremost rule is that in a majority of cases, doing what’s good in terms of SEO is also doing what’s good for your online customers. Factors like having a mobile friendly website.
Good navigation and building a great brand additionally.
If you’re a more established brand with complex legacy systems, then good search friendly best practices likely involves paying off some of your site’s technical debt such
as upgrading your technology stack so that your website is more agile and able to implement features faster and smoothly, in the long term.
If you are an owner of a small local business, you can probably do the initial ground work yourself, however, you must know what you are doing.
Check out our 30-minute video series on how to build a An online presence for your local business now if you still believe you want to hire an SEO in Kuwait, here’s a general process one conduct a two-way interview with your potential SEO check that they seemed genuinely interested in you and your business to check their references three asked for and you’ll probably have to pay for a technical and search audit for decide if you want to hire.
Let’s break this down. Start with the first step and rather conduct a two-way discussion in the interview. Here are the few significant factors to look for in order to choose the right SEO in Kuwait.
Does it Focus only on search engine ranking, but how they can help your business. So they should ask questions.
It is more like what puts forth your business content and/or service as unique and therefore valuable to the users.
They want to know this information to make sure it’s highlighted on your website for your current and potential new audience to what does or common customer look like and how do they currently find your website 3.
How does your business make money and how can search help for what other channels are you using offline?
Advertising social networks 5 who are your competitors?
It’s nearly impossible to perform effective SEO without understanding business goals and the overall market dynamics.
The second step in hiring a great SEO is to check industry client references.
If your potential SEO in Kuwait provides prior clients, be sure to check their references.
In short, an effective SEO should come up like someone you and your team can work with, learn from experiment with and in fact someone who genuinely cares about you and your business, not just getting your site the highest rankings – as ultimately those techniques rarely last long if they work at all they’ll want to educate you and your staff on how search engines work.
So that SEO becomes part of your general business operations step three is to request a technical and search audit if you SEO candidate give them restricted view not full
or write access to your Google search console data and even your analytics Data before they actually modify anything on your website have them conduct a technical and search audit to give you a prioritized list of what they think should be improved for SEO.
If you’re a larger business, you can hire multiple SEO s to run Audits and prioritize improvements see what each has to say and then determine who you could work with the best.
In the audit the SEO should prioritize improvements with a structure like one the issue to the suggested Improvement 3 and estimate on the overall investment.
In other words the time energy or money.
It might take for your web developers to actually implement the suggestions and for Google search as well as users to recognize the improvement.
The SEO will need to talk with your developers to better understand what technical constraints may exist for the estimated positive business impact. The actions may lead to improvements in rankings.
Of the technical and search audit now, let’s talk about each of these audits individually in the technical audit.
Your SEO should be able to review your site for issues related to internal linking call ability URL parameters server connectivity and response codes to name some if they mention that your website has plagiarized content issues that need to be resolved.
I mention this because lots of plagiarized content do exist on several websites and it hurts badly.
It’s not a pressing problem in this search audit your potential SEO will likely break down your search queries into categories, like branded and unbranded terms branded terms are those with your business or websites name like a search for Gmail is a branded term
while the search for email is an unbranded or general keyword an SEO should make Make sure that for Branded queries such as Gmail your website is providing a great experience that empowers users who are well-versed with your brand or website to easily figure out what exactly is required in order to convert them.
They can tell you things like Here are the types of queries.
It would make sense for your business to rank. But here’s what your competition is
done and why I think they rank where they do for instance perhaps your competition has great reviews really shareable content or they run a highly reputable site and SEO will provide recommendations for how to improve ranking for these queries and the entire surgery experience.
They’ll introduce ideas like update obsolete content. They might say your website is suffering
because some of your well-ranking content is now out of date or needs update or has poor navigation, a useless page title or it isn’t mobile friendly or loads on mobile devices too slowly or with issues.
Let’s improvise all of those webpages and check out if more website visitors are converting and purchasing or if they can micro convert, meaning that perhaps they subscribe or share content improve internal linking your SEO might say your site is suffering because some of your best articles are too far from the home page and users would have a hard time.
I’m finding it. It is in fact to go with internal linking to develop an effective network of content within the website as well.
Here’s what your competitors do. Well, can you reach parity with this and potentially surpass them?
Are you able to better show customers that your products or services have unique value proposition? Here again an effective SEO will try to prioritize what ideas and strategies can bring your business the best possible improvement.
Once the potential SEO talk with you and other concerned members of your online team such as developers or online marketers, they should be able to help your business create the roadmap ahead.
The last thing I want to mention is that when I talked with SEO Is one of the biggest holdups to improving a website isn’t their recommendations, but it’s the business making time to implement their ideas.
If you’re really willing to commit to implementing SEO improvements while getting an SEO audit, make sure that your entire organization is on board else your SEO improvements may be non-existent regardless of who you hire so that wraps it up.
Thanks for reading this blog and best of luck to you and your business.
Contact us if you are looking for best-in-class SEO services in Kuwait.
5 ways to kick-start digital marketing for healthcare businesses
In this blog, I have put together a crisp healthcare business specific SEO strategy for 2020-21, to generate a consistent flow of high-quality website traffic and promote their products and services right when their potential customers are searching for it proactively.
Get featured in local business chamber site
First off, join your local chamber by getting your website featured in the membership directory of your local Chambers website. This way, you secure a high-quality backlink that can support your SEO rankings to a great extent.
This will help you solidify proximity, which is one of the most important ranking
factors for Google number to add schema mark-up.
Add FAQs to your website
Including FAQs is a potential way to address question-based search queries on your page. This will help you rank for your larger pool of long tail search queries related to your topic
Create a city-specific landing page
Building a page specific to a city would help search engines identify that you are focusing on a particular city. Position it in a way as if your business operates in multiple cities.
Embed a Google My Business map on your website
The map will embed in your website will create a direct link between your website
and your Google My Business listing, thus helping you with proximity and relevancy.
Focus on your backlinks
Guest blog features, videos or podcast – whatever it maybe – grow those backlinks leveraging these tips. This will help you get well on your way to search engine optimization success and get new website traffic.
Wix or WordPress? Which Website Builder Is Better For You?
These are two of the most popular website builders and both of them offer completely different frameworks to build a website.
So, let’s see which one is right for you.
Watch the video version on LinkedIn:
So you don’t have to kick things off by taking a look at ease of use. Wix happens to be one of the easiest website builders we’ve ever used. You have hundreds of templates to choose from including blogs online stores portfolios and many more.
It’s super easy to jump straight in and start editing.
Thanks to their drag-and-drop editor. You’ve got plenty of ability to move things around and add elements as you please WordPress prides itself on being a flexible content management system letting you build virtually any kind of website you want with thousands of themes to choose from as a starting point, but that flexibility comes at a price you need some technical knowledge to be able to set up a site and to add all the extensions and plugins that will really bring it to life.
WordPress have tried to make things a little easier with their Gutenberg editor, which lets you add blocks of content in a much more visual way than before but they’ve still got a long way to go if they want to be Wix in ease-of-use. So, first round goes to Wix.
Which one is more likely to get you found on Google?
Let’s find out as we take a look at each one’s SEO capabilities.
Despite what you may hear Wix may do a pretty good job of SEO.
They offer a decent amount of options for optimizing your site including the ability to edit your website’s page title URL and image alt texts.
WordPress offer even more though while the software comes with only a few SEO features out of the box you also have access to a ton of powerful plugins such as yoast SEO and Google analyticator, which you can add to really amp up your SEO efforts.
So while both are solid choices if you’re serious about SEO, we think WordPress came out on top here.
Which tool is better for blogging Wix will let you add a Blog to your site, but it’s kind of limited. You don’t get a whole lot of control over the layout of your posts aside from being able to add images videos and dividers sure.
It’s easy to use but we’d love to see more options for both editing and posting.
WordPress on the other hand have a long-held reputation as being the tool for blogging their blog feature is powerful with the ability to add tags categories and RSS plus plug-ins for comments related posts Paul’s you name it?
The sky’s the limit if you’re creating a Blog with WordPress and that’s why they take out this round.
Want to add some extra functionality to your site the good news. Is that both Wicks and WordPress will let you do.
This Wix’s app market has over 250 apps to help you enhance your site whether you want to add a booking system for appointments live chat for customer support or let visitors buy tickets to events.
Wicks have got you covered. WordPress don’t disappoint in this department either.
In fact, they have thousands of plugins to help you add pretty much any feature to your site like with Wix these can range in price from free to being pretty pricey.
The main downside though is that you’ll need to have a little technical knowledge to install and successfully update them each time.
There is a new version. Functionality wise though both are great options, which is why this round is a tie. We’re pretty happy with the level of support provided by Wix apart from offering email and phone support.
They also have forums articles and tutorials that are easy for beginners to follow.
WordPress as open-source software that’s technically free don’t provide any official support help is usually available on the community forums, but it’s not always easy to find answers for the specific issues.
You’re experiencing. You guessed it Wix sweep the floor this round taking us to a tie.
We’ve now arrived at the all-important final round.
So, let’s see how Wix and WordPress Stack Up in terms of pricing.
Wix has ad-free plans start at $11-12 a month.
If you commit for a full year the higher you go the more features bandwidth and storage you get access to WordPress has software is free.
But unlike Wix you’ll need to find and pay for a hosting provider to get your site online.
You can find a cheap host for five dollars or less per month, but it won’t be the fastest a decent managed hosting solution where all updates are taken care of for you. I’d recommend using Bluehost here, as a hosting service provider.
Can cost around $12 a month on our website you can find our favorite hosting options.
While you can get many themes and plug-ins for free costs can quickly add up if you buy premium themes paid plugins or hire a developer to work on your site.
That being said both are affordable Solutions leading us once again to a tie.
Believe it or not works and WordPress are on a pretty Level Playing field when it comes to the features.
We’ve evaluated. Let’s briefly sum up each round ease of use Wix SEO WordPress blogging WordPress additional apps at I support Wicks value for money a tie.
How can that help you make a decision? Well, it all comes down to what’s most important to you.
If you want a site that’s easy to manage without the help of a developer and don’t mind relinquishing a bit of control over some areas like your blog then we’d recommend Wix but if you have bigger plans for your site want complete flexibility and don’t mind rolling up your sleeves a little then WordPress is unbeatable if you’d like more information.
WordPress is the world’s most popular website development framework that is fully scalable and can be integrated smoothly with over 56,000 plug-ins. A WordPress website can be seamlessly integrated with marketing tools of Google, FaceBook, Instagram, YouTube, among others.
You can deploy Google Analytics, Google Tag Manager, Google Ads Tracking Codes, Facebook Pixel, and so on. Plus you can integrate scheduling tools such as Calendly, ScheduleOnce and more. There are numerous marketing tools such as GetResponse, MailChimp, ActiveCampaigns and more that you can use with your WordPress site.
If you really want to grow and have a long-term view, WordPress site is the most appropriate platform for you.
And yes, I’d recommend using Elementor as a modern page builder. The WordPress + Elementor is a win-win combination for you. With this stack, you can get a powerful, fully scalable website, even if you begin with a few webpages. In the future, you won’t have to re-invent the wheel and then re-build the Wix site which fails to support marketing and growth, after a point in time.
In brief, go for Wix if you want a quick-fix, short-term solution – or WordPress if you have a long-term perspective and expect growth in the future.
If you are looking for website development services, please get in touch with us at contact@marcom18.com or fill-up the enquiry form.