How To Hire An SEO Agency In Kuwait?

In this article, I would like to share strategic advice and recommendations to help you hire an effective SEO in Kuwait.

And of course, prevent hiring a bad SEO – the one who you might take and not get positive results or even worse one who implements shady practices on your website that result in a downfall in search rankings.

Well, first of all, SEO stands for search engine optimization. To some, SEO seems like black magic. Having worked with world’s largest online businesses, what I’ve learned is that first it’s not black magic and second if you want long-term success, there aren’t any quick magical tricks that an SEO can do in order to site ranked on search engines.

Number one. It’s important to understand that an SEO’s potential and effectiveness is only as significant as the quality and efficiency of your website.

So successful SEO helps your website in Kuwait put your best foot forward so that it ranks appropriately for the keywords it should appear. SEO should also look the various ways to improve the entire search experience right from search results to getting the clicks on your website and potentially converting a good SEO will recommend best practices for a search friendly site from basic things such as descriptive page titles for a blog or small business to more complex things like schema mark-up for a multilingual global site.

SEO should ensure that you’re serving the right user and providing relevant information to users especially those coming from a search engine and that your site is helpful, whether they’re using a desktop computer or mobile phone in most cases.

The SEO agencies in Kuwait will need four months to a year to help your business first implement improvements and then see potential benefits. My strongest recommendation while working with an SEO is to request if they can corroborate their suggestions with a documented statement from Google’s authorized platforms or forums.

The SEO should provide the description of the issues that need to be improved to help with ranking and to the entire approach.

An SEO should prescribe how to accomplish the issue resolution tasks requesting bits of information. This too will help prevent hiring a poor SEO in Kuwait who might otherwise convince you to do useless things like add more words to the keywords meta tag or buy  backlinks, the reason being if you search for Google’s take on this subject you’d see blog posts and videos from us that clearly explain that adding keywords to the Meta tag wouldn’t help furthermore while Google uses links for page rank.

The documentation highlights that we strongly advise against the approach of buying links

for the purpose of increasing page rank.

One foremost rule is that in a majority of cases, doing what’s good in terms of SEO is also doing what’s good for your online customers. Factors like having a mobile friendly website.

Good navigation and building a great brand additionally.

If you’re a more established brand with complex legacy systems, then good search friendly best practices likely involves paying off some of your site’s technical debt such

as upgrading your technology stack so that your website is more agile and able to implement features faster and smoothly, in the long term.

If you are an owner of a small local business, you can probably do the initial ground work yourself, however, you must know what you are doing.

Check out our 30-minute video series on how to build a An online presence for your local business now if you still believe you want to hire an SEO in Kuwait, here’s a general process one conduct a two-way interview with your potential SEO check that they seemed genuinely interested in you and your business to check their references three asked for and you’ll probably have to pay for a technical and search audit for decide if you want to hire.

Let’s break this down. Start with the first step and rather conduct a two-way discussion in the interview. Here are the few significant factors to look for in order to choose the right SEO in Kuwait.

Does it Focus only on search engine ranking, but how they can help your business. So they should ask questions.

It is more like what puts forth your business content and/or service as unique and therefore valuable to the users.

They want to know this information to make sure it’s highlighted on your website for your current and potential new audience to what does or common customer look like and how do they currently find your website 3.

How does your business make money and how can search help for what other channels are you using offline?

Advertising social networks 5 who are your competitors?

It’s nearly impossible to perform effective SEO without understanding business goals and the overall market dynamics.

The second step in hiring a great SEO is to check industry client references.

If your potential SEO in Kuwait provides prior clients, be sure to check their references.

In short, an effective SEO should come up like someone you and your team can work with, learn from experiment with and in fact someone who genuinely cares about you and your business, not just getting your site the highest rankings – as ultimately those techniques rarely last long if they work at all they’ll want to educate you and your staff on how search engines work.

So that SEO becomes part of your general business operations step three is to request a technical and search audit if you SEO candidate give them restricted view not full

or write access to your Google search console data and even your analytics Data before they actually modify anything on your website have them conduct a technical and search audit to give you a prioritized list of what they think should be improved for SEO.

If you’re a larger business, you can hire multiple SEO s to run Audits and prioritize improvements see what each has to say and then determine who you could work with the best.

In the audit the SEO should prioritize improvements with a structure like one the issue to the suggested Improvement 3 and estimate on the overall investment.

In other words the time energy or money.

It might take for your web developers to actually implement the suggestions and for Google search as well as users to recognize the improvement.

The SEO will need to talk with your developers to better understand what technical constraints may exist for the estimated positive business impact. The actions may lead to improvements in rankings.

Of the technical and search audit now, let’s talk about each of these audits individually in the technical audit.

Your SEO should be able to review your site for issues related to internal linking call ability URL parameters server connectivity and response codes to name some if they mention that your website has plagiarized content issues that need to be resolved.

I mention this because lots of plagiarized content do exist on several websites and it hurts badly.

It’s not a pressing problem in this search audit your potential SEO will likely break down your search queries into categories, like branded and unbranded terms branded terms are those with your business or websites name like a search for Gmail is a branded term

while the search for email is an unbranded or general keyword an SEO should make Make sure that for Branded queries such as Gmail your website is providing a great experience that empowers users who are well-versed with your brand or website to easily figure out what exactly is required in order to convert them.

They can tell you things like Here are the types of queries.

It would make sense for your business to rank. But here’s what your competition is

done and why I think they rank where they do for instance perhaps your competition has great reviews really shareable content or they run a highly reputable site and SEO will provide recommendations for how to improve ranking for these queries and the entire surgery experience.

They’ll introduce ideas like update obsolete content. They might say your website is suffering

because some of your well-ranking content is now out of date or needs update or has poor navigation, a useless page title or it isn’t mobile friendly or loads on mobile devices too slowly or with issues.

Let’s improvise all of those webpages and check out if more website visitors are converting and purchasing or if they can micro convert, meaning that perhaps they subscribe or share content improve internal linking your SEO might say your site is suffering because some of your best articles are too far from the home page and users would have a hard time.

I’m finding it. It is in fact to go with internal linking to develop an effective network of content within the website as well.

Here’s what your competitors do. Well, can you reach parity with this and potentially surpass them?

Are you able to better show customers that your products or services have unique value proposition? Here again an effective SEO will try to prioritize what ideas and strategies can bring your business the best possible improvement.

Once the potential SEO talk with you and other concerned members of your online team such as developers or online marketers, they should be able to help your business create the roadmap ahead.

The last thing I want to mention is that when I talked with SEO Is one of the biggest holdups to improving a website isn’t their recommendations, but it’s the business making time to implement their ideas.

If you’re really willing to commit to implementing SEO improvements while getting an SEO audit, make sure that your entire organization is on board else your SEO improvements may be non-existent regardless of who you hire so that wraps it up.

Thanks for reading this blog and best of luck to you and your business.

Contact us if you are looking for best-in-class SEO services in Kuwait.  

5 ways to kick-start digital marketing for healthcare businesses

In this blog, I have put together a crisp healthcare business specific SEO strategy for 2020-21, to generate a consistent flow of high-quality website traffic and promote their products and services right when their potential customers are searching for it proactively.

Get featured in local business chamber site

First off, join your local chamber by getting your website featured in the membership directory of your local Chambers website. This way, you secure a high-quality backlink that can support your SEO rankings to a great extent.

This will help you solidify proximity, which is one of the most important ranking

factors for Google number to add schema mark-up.

Add FAQs to your website

Including FAQs is a potential way to address question-based search queries on your page. This will help you rank for your larger pool of long tail search queries related to your topic

Create a city-specific landing page

Building a page specific to a city would help search engines identify that you are focusing on a particular city. Position it in a way as if your business operates in multiple cities.

Embed a Google My Business map on your website

The map will embed in your website will create a direct link between your website

and your Google My Business listing, thus helping you with proximity and relevancy.

Focus on your backlinks

Guest blog features, videos or podcast – whatever it maybe – grow those backlinks leveraging these tips. This will help you get well on your way to search engine optimization success and get new website traffic.

Wix or WordPress? Which Website Builder Is Better For You?

These are two of the most popular website builders and both of them offer completely different frameworks to build a website.

So, let’s see which one is right for you.

Watch the video version on LinkedIn:

So you don’t have to kick things off by taking a look at ease of use. Wix happens to be one of the easiest website builders we’ve ever used. You have hundreds of templates to choose from including blogs online stores portfolios and many more.

It’s super easy to jump straight in and start editing.

Thanks to their drag-and-drop editor. You’ve got plenty of ability to move things around and add elements as you please WordPress prides itself on being a flexible content management system letting you build virtually any kind of website you want with thousands of themes to choose from as a starting point, but that flexibility comes at a price you need some technical knowledge to be able to set up a site and to add all the extensions and plugins that will really bring it to life.

WordPress have tried to make things a little easier with their Gutenberg editor, which lets you add blocks of content in a much more visual way than before but they’ve still got a long way to go if they want to be Wix in ease-of-use. So, first round goes to Wix.

Which one is more likely to get you found on Google?

Let’s find out as we take a look at each one’s SEO capabilities.

Despite what you may hear Wix may do a pretty good job of SEO.

They offer a decent amount of options for optimizing your site including the ability to edit your website’s page title URL and image alt texts.

WordPress offer even more though while the software comes with only a few SEO features out of the box you also have access to a ton of powerful plugins such as yoast SEO and Google analyticator, which you can add to really amp up your SEO efforts.

So while both are solid choices if you’re serious about SEO, we think WordPress came out on top here.

Which tool is better for blogging Wix will let you add a Blog to your site, but it’s kind of limited. You don’t get a whole lot of control over the layout of your posts aside from being able to add images videos and dividers sure.

It’s easy to use but we’d love to see more options for both editing and posting.

WordPress on the other hand have a long-held reputation as being the tool for blogging their blog feature is powerful with the ability to add tags categories and RSS plus plug-ins for comments related posts Paul’s you name it?

The sky’s the limit if you’re creating a Blog with WordPress and that’s why they take out this round.

Want to add some extra functionality to your site the good news. Is that both Wicks and WordPress will let you do.

This Wix’s app market has over 250 apps to help you enhance your site whether you want to add a booking system for appointments live chat for customer support or let visitors buy tickets to events.

Wicks have got you covered. WordPress don’t disappoint in this department either.

In fact, they have thousands of plugins to help you add pretty much any feature to your site like with Wix these can range in price from free to being pretty pricey.

The main downside though is that you’ll need to have a little technical knowledge to install and successfully update them each time.

There is a new version. Functionality wise though both are great options, which is why this round is a tie. We’re pretty happy with the level of support provided by Wix apart from offering email and phone support.

They also have forums articles and tutorials that are easy for beginners to follow.

WordPress as open-source software that’s technically free don’t provide any official support help is usually available on the community forums, but it’s not always easy to find answers for the specific issues.

You’re experiencing. You guessed it Wix sweep the floor this round taking us to a tie.

We’ve now arrived at the all-important final round.

So, let’s see how Wix and WordPress Stack Up in terms of pricing.

Wix has ad-free plans start at $11-12 a month.

If you commit for a full year the higher you go the more features bandwidth and storage you get access to WordPress has software is free.

But unlike Wix you’ll need to find and pay for a hosting provider to get your site online.

You can find a cheap host for five dollars or less per month, but it won’t be the fastest a decent managed hosting solution where all updates are taken care of for you. I’d recommend using Bluehost here, as a hosting service provider.

Can cost around $12 a month on our website you can find our favorite hosting options.

While you can get many themes and plug-ins for free costs can quickly add up if you buy premium themes paid plugins or hire a developer to work on your site.

That being said both are affordable Solutions leading us once again to a tie.

Believe it or not works and WordPress are on a pretty Level Playing field when it comes to the features.

We’ve evaluated. Let’s briefly sum up each round ease of use Wix SEO WordPress blogging WordPress additional apps at I support Wicks value for money a tie.

How can that help you make a decision? Well, it all comes down to what’s most important to you.

If you want a site that’s easy to manage without the help of a developer and don’t mind relinquishing a bit of control over some areas like your blog then we’d recommend Wix but if you have bigger plans for your site want complete flexibility and don’t mind rolling up your sleeves a little then WordPress is unbeatable if you’d like more information.

WordPress is the world’s most popular website development framework that is fully scalable and can be integrated smoothly with over 56,000 plug-ins. A WordPress website can be seamlessly integrated with marketing tools of Google, FaceBook, Instagram, YouTube, among others.

You can deploy Google Analytics, Google Tag Manager, Google Ads Tracking Codes, Facebook Pixel, and so on. Plus you can integrate scheduling tools such as Calendly, ScheduleOnce and more. There are numerous marketing tools such as GetResponse, MailChimp, ActiveCampaigns and more that you can use with your WordPress site.

If you really want to grow and have a long-term view, WordPress site is the most appropriate platform for you.

And yes, I’d recommend using Elementor as a modern page builder. The WordPress + Elementor is a win-win combination for you. With this stack, you can get a powerful, fully scalable website, even if you begin with a few webpages. In the future, you won’t have to re-invent the wheel and then re-build the Wix site which fails to support marketing and growth, after a point in time.

In brief, go for Wix if you want a quick-fix, short-term solution – or WordPress if you have a long-term perspective and expect growth in the future.

If you are looking for website development services, please get in touch with us at contact@marcom18.com or fill-up the enquiry form.

How To Choose Long-tail Keywords For Exponential Growth?

Are you struggling to get traffic from Google?

Maybe it’s because all of those juicy keywords are dominated by mega competitors

and authorities in your niche.

Well, I’ve got three words for you. That’s going to help you solve this problem: long tail keywords.

And in this Blog, I’m going to show you how to find choose and rank for long tail keywords to get a crazy amount of search traffic, stay tuned.

Now today we’re going to dig deep into growing your search traffic part with long tail keywords, and the by-product will be dominating your Niche.

I’m excited and I hope you are too. So let’s get to it.

So, what are long tail keywords long tail keywords are search queries with low individual search volume, but can have an enormous total search.

As a group the name comes from the long tail of the so-called search demand curve,

which is a graph that plots all keywords by their search volumes.

For example, if you look at the topic of cute cats and a few long tail variations in keywords explorer, the first keyword would be at the head of the curve

because of its popularity.

The cutest cat in the world will be a long tail keyword somewhere further down

and the other two phrases would be at the end of the tail since they’re unpopular ways to search for the topic, but there are numerous variations. That would likely add up to a massive cumulative search volume so long tail keywords are defined by search volume and not because the actual keywords are long or have X number of words in them.

But naturally in most cases long tail keywords are going to be lengthier since more words often they communicate a more specific query right?

But let me quickly bust the myth on keyword length versus search volume because longer words don’t always mean lower search volume. If you look at these three keyword phrases in Keywords Explorer, you’ll see that the four and five word phrases have significantly more search volume than the two word phrase lose weight

and I’m not just picking a topic that I know fits the bill.

In fact, we studied over 1 million keywords and found that more than 10 per cent of keywords with over half a million monthly searches have three or more words and if you look to the other side of the graph, you’ll see that there are still a good number of unpopular one word keywords that have less than 50 searches per month

as indicated in.

So topics that fall into bucket number one are usually broad and have a very long tail with a ton of relevant phrases looking at the top 10 ranking pages and keywords Explorer for the Quarry hairstyles, you’ll see that most of these Pages rank

for thousands or tens of thousands of different relevant keywords and bucket.

Number two are usually topics that are much more focused and will have much fewer long.

So for example, if you look at the Serb for a squeeze page, you’ll see that the number of keyword rankings is significantly less because the topic is so focused.

Now these two types of long tail keywords are clearly quite different and it’s important that you treat them differently too.

So let’s explore these buckets and I’ll show you how to choose and find long tail keyword phrases for each one bucket one is called the long tail of broad topics

and these tend to have a few high-volume Search terms and a ton of long tail.

The search query how to lose weight is the perfect example. If you look at the keyword rankings for health-related weight loss articles, you’ll see that they have around 9,500 keyword rankings in the US.

That rank in a top 10 position in Google people are essentially looking for the same thing, but they’re typing in all sorts of different variations with the same or similar search intent.

So the head term here is clearly weight loss which has a hundred nine thousand searches per month meaning that any queries with let’s say five hundred searches per month.

Are 100% long tails? Right?

So let’s filter for these keywords that still ranked in the top 10 and you’ll see that there are still over 90 100 keywords.

These are the long tail keywords for the topic on weight loss and they count for 96% of this Pages keyword rankings, but this is much more than just another fun fact.

There are two very actionable tips to take away from this number one by ranking high for this head term.

You’ll almost always rank for the thousands of other long tail.

Searches so when you pick your topics always look to the ones that have the largest total search traffic potential and number two is equally important if Google merge has a long tail keyword into a bigger topic then there’s no point in targeting it right think about it.

We already know that Google will rank one broad article for thousands of search queries.

So by trying to publish dedicated articles that Target a single long tail keyword within the broad topic you’ll achieve nothing but wasted time here are some proof this Go from helpline generates around 490,000 search visitors globally each month

and they rank for a ton of keywords.

But here’s the thing not all topics, but the ton of long tail keywords have super high search volumes.

For example, if you look at these search volume metrics, then you’ll see that SEO tips has more than double the search volume of submit your website to search engines.

So at first glance, it seems like a better topic to Target, right? Well, not necessarily if we look at the surfer SEO tips.

Then you’ll see that the top ranking Pages get significantly less traffic than the search volume for the main keyword and they don’t rank for that many different keywords either.

Now, let’s look at the surf for the query submit website to search engines.

You’ll see quite the opposite effect. The traffic numbers are more than triple the search volume of the top keyword and most of these Pages rank for thousands of keywords.

So again, always analyze the syrup to see the total traffic these Pages generate

and look at the number of keywords these Pages rank for an easy way to find Nice long tail topics is to look up a popular website in site Explorer.

So I’ll search for health line.com next.

I’ll go to the top pages report which will show us their pages that get the most search traffic in since we’re talking about topics with tons of long tail keywords.

Let’s sort the result in descending order by the number of keywords, each page ranks for in order to identify these long tail topic opportunities.

You want to look at these columns traffic keywords top keyword its volume and position so, Analyze their top pages and set a checklist to identify the most obvious long tail topic opportunities first the page must rank in the top five for their top keyword next.

They should rank for lots of keywords and get a good amount of search traffic so far so good.

The final point is that the page should get significantly more traffic than you’d expect based on their ranking position compared to the search volume of their top keyword

and in health lines case that only excludes a couple of these pages.

So now we have a ton of long tail topics that we Create for our own website.

If we were in the health Niche and I actually have to point out this one with a top keyword bumps on skin that has a search volume of 8400 but the page gets over 100,000 search visitors each month.

That’s bananas. Now. It’s important to note that you should also look at the number of referring domains at the page has and this should be a good indication of how many links you’ll need in order to get similar rankings and be competitive in search now, why should you care as an SEO? Because by picking topics with more long tail keywords, you’ll generate a lot more organic traffic than the search volume of just the main keyword since you’ll be ranking for so many other longtail variations.

These long tail topics are ideal for established websites that can or have a history of ranking forehead terms and by ranking for your head term.

There’s an element of predictability to know that your pages will rank for tons of other long tail variations with relative ease. All right, so we’ve covered the long tail of broad.

Fix but there’s a completely different type of long tail keyword which has its own bucket and that’s topical long tail keywords these keywords represent individual

topics of their own rather than being part of a bigger topic.

So for example, if we look up keyword cannibalization and keywords Explorer,

you’ll see that this Quarry has a monthly search volume of a hundred and fifty in the United States scrolling down to the top 10 surp, you’ll see that the top ranking Pages get significantly less traffic than the suggested search volume and none of the pages.

For a particularly large number of keywords, the topic of keyword cannibalization doesn’t fit into a larger topic.

It’s a topic in itself in the long tail keywords within it happen to be much smaller than broader topics like weight loss.

So why should you care about these long tail keywords?

The obvious answer is that since search volumes are much lower than the fathead keywords.

The competition is usually going to be much weaker.

So you’ll have a better chance at ranking for them and you’ll likely see results much faster than going.

Competitive terms like how to lose weight the not so obvious reason is that you can still generate tons of perfectly relevant traffic if you rank for 2250 longtail topics,

for example, if you look at the serp overview for the keyword how to help my husband lose weight, which is a good example of our so-called topical long tail keyword.

You’ll see that the top keyword has a search volume of 60 in the page gets 76 search visitors per month and to put the cherry on the top.

The top-ranking page has zero referring domains pointing at it.

So it’s likely a low competition keywords.

Now, if you were to create 20 pages around different long tail topics that

individually generate 70 search visitors per month.

Then you’re looking at 1400 monthly search visitors that my friend is cumulative value.

So how can you find a whole bunch of these topics with these?

I have three super simple strategies for you.

The first one is to look for modifier key words within a larger topic.

So if we look at the phrase match report for the keyword black shoes, then you Use the include feature and type in a modifier key word like with and you can see right away that there are almost 2,800 awesome keywords and by looking at the keyword difficulty scores, they all seem like pretty easy topics to rank for if we look at the SERP overview for the keyword black shoes with navy suit, which has six hundred searches per month. You’ll see that all of the ranking Pages get a decent amount of traffic and almost all of the pages have little to no backlinks clicking through to this page.

You’ll see that the content is rather. Thin with a few images so you won’t need to worry about creating monstrous guides to outrank them.

You can then click on the number of keywords and investigate further for longtail variations and subtopics within the organic keywords report.

These would be much easier to rank for than a Fathead term like shoes.

The next strategy is to append locations to your product or service keywords.

For example, if we look at the phrase match report for rent a truck in you’ll see hundreds of results that are all very low competition.

Now this might seem underwhelming since the It’s volume is really low but take roughly 300 keywords multiplied by 10 and you have three thousand searches per month.

Now in this example, I would guess they hold commercial value to keep in mind that

even though HRS keyword database is absolutely monstrous.

It doesn’t contain all possible search queries that people might search

for so there’s a lot of low-hanging traffic here up for grabs.

The third strategy is to look at questions on a topic and the best part about this is that you can actually do it in very native niches.

So let’s type in weight loss and keywords Explorer next go to the questions report

since it’s a very competitive niche as you can see from the keyword difficulty score.

Let’s set the max Cady to something low like 5 and I bet you would have never thought about targeting these long tail keyword topics on your own with these questions.

You can create your own FAQ section on your website and start getting a ton of long tail traffic from these phrases. These so-called topical long tail keywords are great

for new websites or those that Haven’t quite built as an authoritative backlink profile yet.

You should be able to get traction quicker than targeting the long tail of broad topics

since you’ll essentially be going for low competition keywords.

And as your site builds a solid backlink profile, you can start branching off to the broader topics.

So I want you to take this key point away from this tutorial 96.5 for percent of all search queries in the US have less than 50 searches per month.

So by neglecting these long tail keyword phrases you’re missing out on the Jority of searches that happen every day, but now you have a perfect understanding of the two types of long tail keywords those that belong to a broader topic and those that form a topic of their own.

So keep grinding away use these tactics and strategies to get ahead of other SEOs and I’ll see you in the next Blog.

7 Facebook Hacks to Boost Results out of Social Media Marketing

Even overnight success takes time. It is not a matter of a few days or a few attempts. Hacks are present everywhere that you go, on and off Facebook. But what we bring you is definitely, the tried and tested ways that can help you achieve your goals faster and establish your business sooner than later.

Before you begin to run Facebook ads, make sure your Facebook Page is optimised so as to present the best content seamlessly.

1.     Use of brackets

Since Facebook doesn’t allow one to Underline, Bold or Italicized content, brackets can be used to differentiate the content and posts to make them stand out from competition.

[ ] or // // or >> << can be used as differentiated highlights. You can have as much fun as you want with these. These can be used to grab the attention of the audience and engage them into your content and brand. However, only use these sparingly and if it is appropriate for the target audience. Too much kills the fun.

2.     Emoji use

Facebook ads can stand out through use of emojis just like brackets. Many haven’t realised that Facebook ads can use emojis, which is why it is a good way to popularise your ad. Since Facebook is a social media platform, emojis work the best as native content that is entertaining for the audience it targets on Facebook. The content looks organic like a post rather than a forced advertisement that drives audiences crazy. The caution line is to use them sparingly and in accordance with the brand.

3.     Not including a Call to Action Button  

Some don’t use them. Some ignore them. You can simply choose NO on the Call to Action Button or CTA. There is no need to have such a button on a Facebook Ad. It helps the ad look like a native post and not an ad. So the mantra is to make the ad look like a post rather than a forced advertisement.

4.     Campaigns and Messenger

There are huge opportunities here. People can interact with the brand through Facebook Messenger which hasn’t picked up as of yet. If they have messaged your page, the ad can show up on their messenger and help you gain a larger audience base. Facebook messages are said to have higher open rates than emails.

5.     Keeping track of competition

One can use Facebook and keep track of competitor’s ads in order to know the inside story without copying stuff that may confuse the audience. Once you are on your competitor’s Facebook page, in the sidebar, click on Info and Ads option. Then, change the region to Global. Many people still don’t know about it but this is where, you can seek “inspiration”.

For Corporate Trainings & Workshops on Digital Transformation, write to us at contact@marcom18.com

6.     Placement in Facebook Messenger

Below the first few messages, ads will be placed in the Messenger app. Since, there will be a few ads in theory, the ad has a greater chance of standing out.

7.     Placement of Instagram Stories Ads

With some good video content, Instagram Stories Ads can help garner attention and views and are a great way to establish the business that has recall value. Even pre-made Instagram animated templates can be used if there is lack of time to make video content. 

7 digital marketing tips to grow your real estate business

Digital marketing could be one of the greatest lead generation tools for your real estate business.

Today all your prospective clients do online research on property market, right from retrieving information about various projects to the final process of payments and registration.

If you work out a strategy, you can turn online marketing platforms into sound lead generation streams. Wondering, how? Here are the 7 sure-shot ways to make it happen.

1. Choose reputed online property portals: Millions of people trust online property portals like Makaan.com when it comes to buying real estate. Partnering with such portals can give you a head start in the world of online lead generation. This will help you in gaining visibility before the target audience, and get all necessary information for nurturing the leads. 

2.  Launch business pages on social media: If you haven’t already done it so far, set-up your company’s profile pages on social media channels, especially Facebook and LinkedIn.

Once done, do not go overboard. Many times, brokers have tendency to start posting details of their inventory through their personal social media accounts. That is a big mistake. On an informal platform like Facebook, your clients may not be interested in engaging with you on a one-to-one basis.

It is better to act professional and share all information through company page.

3. Describe your service offerings and value proposition: Your online company profile will be visible publicly. So do not take chance; present your company in the best-possible manner. Develop a brief description about your firm highlighting your experience and value proposition. Try to get some good graphics which can be used as profile banner. 

4. Invite your contacts: Once you launch your business page, let all your contacts know about it. Invite them to like your page and ask if you can be of any assistance to them or their network.

5. Plan your schedule: Many people get carried away with free online modes and start flooding their contacts with dozens of posts every day. That’s counter-productive. Soon, people start ignoring such unwanted updates and may even block such chain of posts. It is better to limit the posts to 2-3 in a day. 

6. Develop quality content: If you really want to build a brand for yourself and generate qualified leads through online modes, focus on quality of content. Avoid using sales pitch in your content. Rather aim at educating your target client base. You can provide them useful tips which can help them in buying their dream home. Developing some good infographics on such topics will get you great visibility and also enhance your credibility as a real estate professional.

Posts with nice images tend to get 120 per cent more interest and engagement, as per online marketing experts. If you want to take your online marketing efforts to another level, develop some short videos as well.

7. Be responsive: If someone asks any question about your property listing or any other information, try to respond as soon as possible, preferably within a day. Often, people will ask you questions about their own properties and you can gauge that it won’t lead to any enquiry about your properties. But do not ignore such queries. That presents an opportunity to showcase your expertise on a public platform and your prospective clients would observe your sincerity and passion.  

Remember that online marketing is no longer an alternative for your business; it is a necessity to survive in an increasingly competitive world. Embrace it with open arms and see how success follows up sooner than later.

Visit www.marcom18.com to know how we can help grow your business through digital marketing …