How To Choose Long-tail Keywords For Exponential Growth?

Are you struggling to get traffic from Google?

Maybe it’s because all of those juicy keywords are dominated by mega competitors

and authorities in your niche.

Well, I’ve got three words for you. That’s going to help you solve this problem: long tail keywords.

And in this Blog, I’m going to show you how to find choose and rank for long tail keywords to get a crazy amount of search traffic, stay tuned.

Now today we’re going to dig deep into growing your search traffic part with long tail keywords, and the by-product will be dominating your Niche.

I’m excited and I hope you are too. So let’s get to it.

So, what are long tail keywords long tail keywords are search queries with low individual search volume, but can have an enormous total search.

As a group the name comes from the long tail of the so-called search demand curve,

which is a graph that plots all keywords by their search volumes.

For example, if you look at the topic of cute cats and a few long tail variations in keywords explorer, the first keyword would be at the head of the curve

because of its popularity.

The cutest cat in the world will be a long tail keyword somewhere further down

and the other two phrases would be at the end of the tail since they’re unpopular ways to search for the topic, but there are numerous variations. That would likely add up to a massive cumulative search volume so long tail keywords are defined by search volume and not because the actual keywords are long or have X number of words in them.

But naturally in most cases long tail keywords are going to be lengthier since more words often they communicate a more specific query right?

But let me quickly bust the myth on keyword length versus search volume because longer words don’t always mean lower search volume. If you look at these three keyword phrases in Keywords Explorer, you’ll see that the four and five word phrases have significantly more search volume than the two word phrase lose weight

and I’m not just picking a topic that I know fits the bill.

In fact, we studied over 1 million keywords and found that more than 10 per cent of keywords with over half a million monthly searches have three or more words and if you look to the other side of the graph, you’ll see that there are still a good number of unpopular one word keywords that have less than 50 searches per month

as indicated in.

So topics that fall into bucket number one are usually broad and have a very long tail with a ton of relevant phrases looking at the top 10 ranking pages and keywords Explorer for the Quarry hairstyles, you’ll see that most of these Pages rank

for thousands or tens of thousands of different relevant keywords and bucket.

Number two are usually topics that are much more focused and will have much fewer long.

So for example, if you look at the Serb for a squeeze page, you’ll see that the number of keyword rankings is significantly less because the topic is so focused.

Now these two types of long tail keywords are clearly quite different and it’s important that you treat them differently too.

So let’s explore these buckets and I’ll show you how to choose and find long tail keyword phrases for each one bucket one is called the long tail of broad topics

and these tend to have a few high-volume Search terms and a ton of long tail.

The search query how to lose weight is the perfect example. If you look at the keyword rankings for health-related weight loss articles, you’ll see that they have around 9,500 keyword rankings in the US.

That rank in a top 10 position in Google people are essentially looking for the same thing, but they’re typing in all sorts of different variations with the same or similar search intent.

So the head term here is clearly weight loss which has a hundred nine thousand searches per month meaning that any queries with let’s say five hundred searches per month.

Are 100% long tails? Right?

So let’s filter for these keywords that still ranked in the top 10 and you’ll see that there are still over 90 100 keywords.

These are the long tail keywords for the topic on weight loss and they count for 96% of this Pages keyword rankings, but this is much more than just another fun fact.

There are two very actionable tips to take away from this number one by ranking high for this head term.

You’ll almost always rank for the thousands of other long tail.

Searches so when you pick your topics always look to the ones that have the largest total search traffic potential and number two is equally important if Google merge has a long tail keyword into a bigger topic then there’s no point in targeting it right think about it.

We already know that Google will rank one broad article for thousands of search queries.

So by trying to publish dedicated articles that Target a single long tail keyword within the broad topic you’ll achieve nothing but wasted time here are some proof this Go from helpline generates around 490,000 search visitors globally each month

and they rank for a ton of keywords.

But here’s the thing not all topics, but the ton of long tail keywords have super high search volumes.

For example, if you look at these search volume metrics, then you’ll see that SEO tips has more than double the search volume of submit your website to search engines.

So at first glance, it seems like a better topic to Target, right? Well, not necessarily if we look at the surfer SEO tips.

Then you’ll see that the top ranking Pages get significantly less traffic than the search volume for the main keyword and they don’t rank for that many different keywords either.

Now, let’s look at the surf for the query submit website to search engines.

You’ll see quite the opposite effect. The traffic numbers are more than triple the search volume of the top keyword and most of these Pages rank for thousands of keywords.

So again, always analyze the syrup to see the total traffic these Pages generate

and look at the number of keywords these Pages rank for an easy way to find Nice long tail topics is to look up a popular website in site Explorer.

So I’ll search for health line.com next.

I’ll go to the top pages report which will show us their pages that get the most search traffic in since we’re talking about topics with tons of long tail keywords.

Let’s sort the result in descending order by the number of keywords, each page ranks for in order to identify these long tail topic opportunities.

You want to look at these columns traffic keywords top keyword its volume and position so, Analyze their top pages and set a checklist to identify the most obvious long tail topic opportunities first the page must rank in the top five for their top keyword next.

They should rank for lots of keywords and get a good amount of search traffic so far so good.

The final point is that the page should get significantly more traffic than you’d expect based on their ranking position compared to the search volume of their top keyword

and in health lines case that only excludes a couple of these pages.

So now we have a ton of long tail topics that we Create for our own website.

If we were in the health Niche and I actually have to point out this one with a top keyword bumps on skin that has a search volume of 8400 but the page gets over 100,000 search visitors each month.

That’s bananas. Now. It’s important to note that you should also look at the number of referring domains at the page has and this should be a good indication of how many links you’ll need in order to get similar rankings and be competitive in search now, why should you care as an SEO? Because by picking topics with more long tail keywords, you’ll generate a lot more organic traffic than the search volume of just the main keyword since you’ll be ranking for so many other longtail variations.

These long tail topics are ideal for established websites that can or have a history of ranking forehead terms and by ranking for your head term.

There’s an element of predictability to know that your pages will rank for tons of other long tail variations with relative ease. All right, so we’ve covered the long tail of broad.

Fix but there’s a completely different type of long tail keyword which has its own bucket and that’s topical long tail keywords these keywords represent individual

topics of their own rather than being part of a bigger topic.

So for example, if we look up keyword cannibalization and keywords Explorer,

you’ll see that this Quarry has a monthly search volume of a hundred and fifty in the United States scrolling down to the top 10 surp, you’ll see that the top ranking Pages get significantly less traffic than the suggested search volume and none of the pages.

For a particularly large number of keywords, the topic of keyword cannibalization doesn’t fit into a larger topic.

It’s a topic in itself in the long tail keywords within it happen to be much smaller than broader topics like weight loss.

So why should you care about these long tail keywords?

The obvious answer is that since search volumes are much lower than the fathead keywords.

The competition is usually going to be much weaker.

So you’ll have a better chance at ranking for them and you’ll likely see results much faster than going.

Competitive terms like how to lose weight the not so obvious reason is that you can still generate tons of perfectly relevant traffic if you rank for 2250 longtail topics,

for example, if you look at the serp overview for the keyword how to help my husband lose weight, which is a good example of our so-called topical long tail keyword.

You’ll see that the top keyword has a search volume of 60 in the page gets 76 search visitors per month and to put the cherry on the top.

The top-ranking page has zero referring domains pointing at it.

So it’s likely a low competition keywords.

Now, if you were to create 20 pages around different long tail topics that

individually generate 70 search visitors per month.

Then you’re looking at 1400 monthly search visitors that my friend is cumulative value.

So how can you find a whole bunch of these topics with these?

I have three super simple strategies for you.

The first one is to look for modifier key words within a larger topic.

So if we look at the phrase match report for the keyword black shoes, then you Use the include feature and type in a modifier key word like with and you can see right away that there are almost 2,800 awesome keywords and by looking at the keyword difficulty scores, they all seem like pretty easy topics to rank for if we look at the SERP overview for the keyword black shoes with navy suit, which has six hundred searches per month. You’ll see that all of the ranking Pages get a decent amount of traffic and almost all of the pages have little to no backlinks clicking through to this page.

You’ll see that the content is rather. Thin with a few images so you won’t need to worry about creating monstrous guides to outrank them.

You can then click on the number of keywords and investigate further for longtail variations and subtopics within the organic keywords report.

These would be much easier to rank for than a Fathead term like shoes.

The next strategy is to append locations to your product or service keywords.

For example, if we look at the phrase match report for rent a truck in you’ll see hundreds of results that are all very low competition.

Now this might seem underwhelming since the It’s volume is really low but take roughly 300 keywords multiplied by 10 and you have three thousand searches per month.

Now in this example, I would guess they hold commercial value to keep in mind that

even though HRS keyword database is absolutely monstrous.

It doesn’t contain all possible search queries that people might search

for so there’s a lot of low-hanging traffic here up for grabs.

The third strategy is to look at questions on a topic and the best part about this is that you can actually do it in very native niches.

So let’s type in weight loss and keywords Explorer next go to the questions report

since it’s a very competitive niche as you can see from the keyword difficulty score.

Let’s set the max Cady to something low like 5 and I bet you would have never thought about targeting these long tail keyword topics on your own with these questions.

You can create your own FAQ section on your website and start getting a ton of long tail traffic from these phrases. These so-called topical long tail keywords are great

for new websites or those that Haven’t quite built as an authoritative backlink profile yet.

You should be able to get traction quicker than targeting the long tail of broad topics

since you’ll essentially be going for low competition keywords.

And as your site builds a solid backlink profile, you can start branching off to the broader topics.

So I want you to take this key point away from this tutorial 96.5 for percent of all search queries in the US have less than 50 searches per month.

So by neglecting these long tail keyword phrases you’re missing out on the Jority of searches that happen every day, but now you have a perfect understanding of the two types of long tail keywords those that belong to a broader topic and those that form a topic of their own.

So keep grinding away use these tactics and strategies to get ahead of other SEOs and I’ll see you in the next Blog.

7 Facebook Hacks to Boost Results out of Social Media Marketing

Even overnight success takes time. It is not a matter of a few days or a few attempts. Hacks are present everywhere that you go, on and off Facebook. But what we bring you is definitely, the tried and tested ways that can help you achieve your goals faster and establish your business sooner than later.

Before you begin to run Facebook ads, make sure your Facebook Page is optimised so as to present the best content seamlessly.

1.     Use of brackets

Since Facebook doesn’t allow one to Underline, Bold or Italicized content, brackets can be used to differentiate the content and posts to make them stand out from competition.

[ ] or // // or >> << can be used as differentiated highlights. You can have as much fun as you want with these. These can be used to grab the attention of the audience and engage them into your content and brand. However, only use these sparingly and if it is appropriate for the target audience. Too much kills the fun.

2.     Emoji use

Facebook ads can stand out through use of emojis just like brackets. Many haven’t realised that Facebook ads can use emojis, which is why it is a good way to popularise your ad. Since Facebook is a social media platform, emojis work the best as native content that is entertaining for the audience it targets on Facebook. The content looks organic like a post rather than a forced advertisement that drives audiences crazy. The caution line is to use them sparingly and in accordance with the brand.

3.     Not including a Call to Action Button  

Some don’t use them. Some ignore them. You can simply choose NO on the Call to Action Button or CTA. There is no need to have such a button on a Facebook Ad. It helps the ad look like a native post and not an ad. So the mantra is to make the ad look like a post rather than a forced advertisement.

4.     Campaigns and Messenger

There are huge opportunities here. People can interact with the brand through Facebook Messenger which hasn’t picked up as of yet. If they have messaged your page, the ad can show up on their messenger and help you gain a larger audience base. Facebook messages are said to have higher open rates than emails.

5.     Keeping track of competition

One can use Facebook and keep track of competitor’s ads in order to know the inside story without copying stuff that may confuse the audience. Once you are on your competitor’s Facebook page, in the sidebar, click on Info and Ads option. Then, change the region to Global. Many people still don’t know about it but this is where, you can seek “inspiration”.

For Corporate Trainings & Workshops on Digital Transformation, write to us at contact@marcom18.com

6.     Placement in Facebook Messenger

Below the first few messages, ads will be placed in the Messenger app. Since, there will be a few ads in theory, the ad has a greater chance of standing out.

7.     Placement of Instagram Stories Ads

With some good video content, Instagram Stories Ads can help garner attention and views and are a great way to establish the business that has recall value. Even pre-made Instagram animated templates can be used if there is lack of time to make video content. 

7 digital marketing tips to grow your real estate business

Digital marketing could be one of the greatest lead generation tools for your real estate business.

Today all your prospective clients do online research on property market, right from retrieving information about various projects to the final process of payments and registration.

If you work out a strategy, you can turn online marketing platforms into sound lead generation streams. Wondering, how? Here are the 7 sure-shot ways to make it happen.

1. Choose reputed online property portals: Millions of people trust online property portals like Makaan.com when it comes to buying real estate. Partnering with such portals can give you a head start in the world of online lead generation. This will help you in gaining visibility before the target audience, and get all necessary information for nurturing the leads. 

2.  Launch business pages on social media: If you haven’t already done it so far, set-up your company’s profile pages on social media channels, especially Facebook and LinkedIn.

Once done, do not go overboard. Many times, brokers have tendency to start posting details of their inventory through their personal social media accounts. That is a big mistake. On an informal platform like Facebook, your clients may not be interested in engaging with you on a one-to-one basis.

It is better to act professional and share all information through company page.

3. Describe your service offerings and value proposition: Your online company profile will be visible publicly. So do not take chance; present your company in the best-possible manner. Develop a brief description about your firm highlighting your experience and value proposition. Try to get some good graphics which can be used as profile banner. 

4. Invite your contacts: Once you launch your business page, let all your contacts know about it. Invite them to like your page and ask if you can be of any assistance to them or their network.

5. Plan your schedule: Many people get carried away with free online modes and start flooding their contacts with dozens of posts every day. That’s counter-productive. Soon, people start ignoring such unwanted updates and may even block such chain of posts. It is better to limit the posts to 2-3 in a day. 

6. Develop quality content: If you really want to build a brand for yourself and generate qualified leads through online modes, focus on quality of content. Avoid using sales pitch in your content. Rather aim at educating your target client base. You can provide them useful tips which can help them in buying their dream home. Developing some good infographics on such topics will get you great visibility and also enhance your credibility as a real estate professional.

Posts with nice images tend to get 120 per cent more interest and engagement, as per online marketing experts. If you want to take your online marketing efforts to another level, develop some short videos as well.

7. Be responsive: If someone asks any question about your property listing or any other information, try to respond as soon as possible, preferably within a day. Often, people will ask you questions about their own properties and you can gauge that it won’t lead to any enquiry about your properties. But do not ignore such queries. That presents an opportunity to showcase your expertise on a public platform and your prospective clients would observe your sincerity and passion.  

Remember that online marketing is no longer an alternative for your business; it is a necessity to survive in an increasingly competitive world. Embrace it with open arms and see how success follows up sooner than later.

Visit www.marcom18.com to know how we can help grow your business through digital marketing …

Top SEO Secrets [Revealed] – Part 1

Search Engine Optimization starts with knowing where you’re currently at. Only then can you determine where you want to be. 

How Do Search Engines Determine Rankings [2020 & Beyond]

Ranking is the process of organizing results to queries typed on a search engine based on the order of relevance, from the most important to the least important.

Ranking factors have a huge role to play in search engine optimization and digital marketing strategies of a site. In order to have a technically sound domain that focuses on delivering relevant content to users, ranking can play a definite role in optimization that results in attracting the right customers to the business.

Especially in the competitive industries such as health, banking, finance, investment services and e-commerce, ranking factors play a significant role in business sustainability and they are the key to gain an edge over competition.

It is important to note that there are various ranking factors that influences whether a website appears on top or at the end. Every search engine’s ranking parameters are different and it reflects in the results which show up.

In order to gauge the relevance, search engines use a set of formula coupled with processes, that are typically termed as algorithms, to retrieve stored information in order of relevance and present those to the users in meaningful ways. 

From the first search query to now, these algorithms have undergone tremendous changes and have become sharp, focused and ‘intelligent’ in terms of results, thereby improving the quality. For instance, search engine Google makes algorithm adjustments on a daily basis in terms of broad, core algorithms or minor tweaks that enhance overall customer experience. If the website has suffered after an algorithm adjustment, it is good to check it against the Search Quality Rater Guidelines or Google’s Quality Guidelines.

So why do search engines do what they do? They do so because they want to provide the most useful answers to the queries listed by the user in the most helpful formats. Search engines are themselves learning in terms of language and user experience and they have incredibly evolved from cheap tricks and tactics of language used.

Repetition of words and phrases in the website was considered a key back in the day but search engines have become smarter and do not encourage such cheap tactics anymore. Such mistakes have the potential of making the website’s rank go down in the rankings. These mistakes make for terrible user experience which leads to users being bombarded with hard-to-read texts and makes for an unforgettable and annoying experience. Search engines no longer want to be associated with cheap quality of website handling and that reflects in the rankings.

Write back your questions and comments, to know more about the upcoming SEO trends and techniques. For Corporate Training & Seminars on Digital Marketing, write to me at vikram.jethwani@gmail.com